Chongqing Joywin Natural Products Co., Ltd.（重庆骄王天然产物股份有限公司） is a leading manufacturer and exporter of functional food ingredients and plant-based bioactive compounds. Headquartered in Chongqing, China, the company specializes in the extraction, processing, and distribution of natural dietary fibers, enzymes, and plant-derived nutraceuticals. With a commitment to health, sustainability, and innovation, Joywin serves a wide array of industries including food and beverage, dietary supplements, pharmaceuticals, and cosmetics.
Core Business
Joywin Natural Products operates at the intersection of botanical science and food technology, offering high-quality, functional ingredients derived from sustainable plant sources. The company’s core strengths lie in its vertically integrated operations—from raw material sourcing and extraction to formulation and global supply.
Joywin has established itself as a trusted supplier of prebiotics, natural enzymes, and specialty extracts for both domestic and international health product markets.
Product and Service Offerings
The company’s primary product lines include:
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Inulin:
- Extracted from Jerusalem artichoke
- Functions as a prebiotic dietary fiber
- Enhances gut health, supports weight management, and serves as a fat and sugar replacer
- Applications: Beverages, yogurt, baked goods, health supplements
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Bromelain:
- Natural plant protease extracted from pineapple peel, stem, and leaf
- Used in digestive enzyme supplements, anti-inflammatory products, and meat tenderizing
- Applications: Pharmaceuticals, nutraceuticals, food processing
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Fructo-oligosaccharide (FOS):
- Functional oligosaccharide with strong prebiotic properties
- Promotes gut flora balance and immune support
- Used in infant formula, dairy products, beverages, and functional snacks
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Natural Plant Extracts:
- Custom botanical extracts tailored for use in cosmetics, herbal medicine, and fortified foods
- Clean-label and non-GMO formulations
Each product is available in various specifications and customized for client-specific formulations, dosage forms, and regulatory needs.
Specialization and Core USP
Joywin’s competitive advantage lies in its proprietary extraction technologies, focus on high-purity actives, and commitment to eco-friendly production. Key USPs include:
- Inulin and FOS production with over 95% purity
- Bromelain activity levels up to 2400 GDU/g
- Gentle extraction processes preserving natural efficacy
- Integrated QA/QC systems with batch-to-batch traceability
Their inulin is particularly noted for its neutral taste and solubility, making it ideal for low-sugar food formulations and clean-label reformulations in high-demand wellness categories.
Financials
Though privately held, Joywin has emerged as a key mid-size exporter of prebiotics and botanical ingredients. Industry analysts estimate that the company has maintained double-digit revenue growth over the past five years, fueled by rising global interest in gut health and plant-based nutrition.
Its presence in the U.S., EU, and Southeast Asian markets through long-term B2B contracts reflects a stable and scalable financial base.
Shipments and Export Data
Based on trade data and global sourcing platforms:
- Joywin has exported to more than 30 countries, including USA, Germany, India, Japan, South Korea, and Australia
- Top-selling exports include inulin powder, bromelain, and FOS syrup
- Over 200 international shipments recorded between 2020 and 2023
- Main clientele includes nutraceutical brands, beverage manufacturers, infant formula producers, and ingredient distributors
Its reputation for timely delivery and consistent quality makes it a preferred supplier among clean-label and functional product developers.
Target Market
Joywin’s customer segments include:
- Health food and beverage manufacturers
- Dietary supplement and probiotic brands
- Functional snack and dairy companies
- Pharma and cosmetic formulators seeking botanical actives
- Ingredient distributors and OEM/ODM service providers
The company’s focus on high-value, functional bioactives appeals to markets demanding scientifically backed, health-promoting ingredients.
Capabilities
- Dedicated extraction plants with automated refining and drying lines
- Full QA/QC laboratories equipped with HPLC, UV-VIS, and microbiological testing
- Custom formulation and ingredient blending
- Support for documentation including COA, MSDS, TDS, and regulatory compliance
- Scalable manufacturing with bulk production and private label services
Certifications and Compliance Records
- ISO 9001:2015 – Quality Management System
- HACCP – Food Safety Management System
- GMP-compliant facilities for food and nutraceutical ingredients
- Halal and Kosher certifications available for select products
- Products meet standards of U.S. FDA GRAS, EU EFSA, and China Food Safety Law
Customer Testimonials
Industry clients consistently note Joywin’s:
- High ingredient purity and functional efficacy
- Professional communication and export logistics
- Responsive technical and documentation support
Reviews on B2B platforms highlight on-time shipping, stable pricing, and reliable product quality, especially in the highly competitive prebiotic and enzyme markets.
Major Achievements
- Exported to over 30 countries across five continents
- Developed proprietary bromelain extraction yielding high enzyme activity
- Recognized in Chongqing as a key enterprise in plant-based health innovation
- Partnered with leading nutraceutical and probiotic brands in Europe and North America
- Expanded production capacity by 40% in the last three years to meet global demand
