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California Hass Avocados
The California Avocado Commission, founded in 1978, serves as a marketing organization to promote California-grown avocados. It supports over 3,000 avocado growers across the state, providing resources and information to enhance avocado production and increase demand. The Commission focuses on premium positioning for California avocados through advertising, promotions, public relations, and educational initiatives. Its activities include consumer outreach, providing recipes and avocado-related tips, and supporting sustainability and ethical farming practices.