Product Offerings
Products:
Blends: The Resident
Single Origins: La Albania, El Diamante, Yellow Sunset, Colombia Small Producers of La Plata
Born and Raised Coffee is an independent specialty coffee roaster based in Melbourne, Australia. Founded by Daniel Dick, a passionate coffee enthusiast and industry veteran, the company was established with the vision to create a meaningful and sustainable coffee experience from crop to cup. Rooted in transparency, ethical sourcing, and quality roasting, Born and Raised Coffee has carved a niche for itself in Australia’s thriving third-wave coffee scene.
Core Business
The core operations of Born and Raised Coffee revolve around sourcing high-quality specialty beans, roasting them in small batches, and supplying them to both retail consumers and wholesale partners. Their model emphasizes direct trade relationships with producers, promoting equitable partnerships and ensuring traceability across their coffee supply chain.
Product Offerings
Born and Raised Coffee offers an evolving menu of:
-
Blends:
- The Resident – their flagship milk-focused blend, popular among cafes and home brewers alike.
-
Single Origins:
- La Albania
- El Diamante
- Yellow Sunset
- Colombia Small Producers of La Plata
Each single origin is selected based on seasonal availability, cup profile, and ethical sourcing practices. The company also offers coffee subscriptions tailored for enthusiasts looking to explore a range of curated coffees.
Specialisation and USP
What sets Born and Raised Coffee apart is its commitment to sustainable and direct trade sourcing, its meticulous small-batch roasting process, and its roots in community-building through coffee culture. The brand leverages its Melbourne location — globally known for coffee excellence — to stay at the forefront of roasting innovation and consumer trends.
Key USPs include:
- Direct relationships with producers
- Small batch roasting for freshness and quality
- A focus on transparency and ethical trade
- Traceable supply chain with detailed origin stories
Financial and Market Insights
While the company does not publicly disclose financials, Born and Raised Coffee operates in a rapidly growing specialty coffee market in Australia. According to IBISWorld, the Australian coffee industry reached AUD 10 billion in 2023, with specialty coffee accounting for a significant share due to evolving consumer preferences. As an agile player in this niche, Born and Raised Coffee’s direct-to-consumer model positions it well for scalability.
Shipment and Export Activity
As of latest available data, Born and Raised Coffee primarily serves the domestic Australian market through its online platform and café partnerships. No verifiable international shipment records were found on major trade platforms like Volza or ImportYeti, suggesting that the company currently focuses on local distribution with potential for international expansion.
Target Market
Born and Raised Coffee targets:
- Specialty coffee drinkers and aficionados
- Independent cafes and boutique hospitality venues
- Home brewers interested in sustainable and traceable coffee
- Ethical consumers who value transparency and quality
The brand’s storytelling approach, minimalistic packaging, and community-focused messaging align strongly with millennial and Gen Z consumer behavior.
Capabilities
The company’s operational strengths include:
- In-house roasting with tailored profiles for both milk and black coffees
- Scalable wholesale solutions for cafes and businesses
- Subscription-based e-commerce model
- Seasonal sourcing strategy that adapts to global harvest cycles
- Collaborative marketing with coffee farmers and creatives
Certifications and Compliance
There is no direct mention of third-party certifications like Fair Trade or Organic on the company’s website. However, their emphasis on direct trade implies compliance with ethical and sustainable sourcing standards, albeit not through formal certifications.
Customer Testimonials
Feedback from customers across Instagram and third-party reviews highlight:
- Excellent flavor profiles with consistent roast quality
- Fast and friendly customer service
- Aesthetic packaging and branding
- Support for ethical coffee trade
One Instagram customer review reads: “Every bag we’ve tried from Born and Raised has been a hit. Super clean, great for both espresso and pour-over. Love the transparency on origins!”
Major Achievements
- Gained traction among Melbourne’s specialty coffee community
- Developed strong partnerships with small producers in Latin America
- Recognized for its design-forward branding and consistent quality in several local barista networks
- Maintains a loyal and growing customer base through a subscription model and wholesale offerings
Born and Raised Coffee continues to build its reputation through integrity, quality, and community engagement—setting a high standard for specialty coffee in Australia.