Exhibiting at Aahar 2025

About Berina Overseas Marketing

Berina Overseas Marketing is a leading distributor and wholesaler of premium hair care products, specializing in hair dyes, hair straightening creams, and professional salon solutions. Based in Mumbai, India, the company operates in the personal care and cosmetics industry, catering to both retail consumers and professional hair salons across domestic and international markets.

Core Business

Berina Overseas Marketing focuses on importing, distributing, and marketing high-quality hair care products, primarily under the Berina brand. The company’s product range is designed to meet the diverse styling and treatment needs of salons, hair professionals, and individual consumers looking for premium-quality hair solutions.

Product & Service Offerings

The company offers a variety of hair care and styling products, including:

• Hair Dye Kits – Complete coloring solutions with developer and protein conditioner for enhanced hair care.
• Hair Straightening Creams – Professional-grade straightening formulas with neutralizers for long-lasting effects.
• Hair Treatment Products – Nourishing conditioners and serums designed to strengthen and repair damaged hair.

Unique Selling Proposition (USP)

Berina Overseas Marketing stands out in the competitive personal care market through:

• High-Quality Hair Formulations – Professional-grade hair care products enriched with proteins and conditioning agents.
• Comprehensive Hair Styling Solutions – From hair coloring to straightening treatments for salons and consumers.
• Strong Brand Presence – Distribution of the globally recognized Berina brand, known for its innovation in hair care.
• Targeted Market Positioning – A focus on both B2B (salons and distributors) and B2C (direct consumers via retail channels).

Financial Performance

Financial details for Berina Overseas Marketing are not publicly available. However, India’s hair care market is projected to grow at a CAGR of 6.5%, reaching USD 4.89 billion by 2027. The rising demand for hair styling, coloring, and treatment solutions, along with the increasing influence of fashion trends, presents significant opportunities for the company’s expansion.

Shipment & Export Data

Berina Overseas Marketing operates within the import-export segment for hair care products. While specific shipment data is not available, India has seen a surge in exports of hair care products, particularly to Southeast Asia, the Middle East, and African markets. Indian cosmetic and personal care exports have grown by 15% annually, demonstrating strong international demand.

Target Market

The company primarily serves:

• Professional Salons & Hair Stylists – Providing high-performance hair coloring and straightening solutions.
• Retail Consumers – Individuals looking for affordable and effective hair dye and styling treatments.
• Distributors & Wholesalers – Expansion of the Berina brand through national and international distribution networks.
• E-commerce & Beauty Retailers – Growth in online sales channels, ensuring wider accessibility of products.

Certifications & Compliance

As a distributor in the cosmetic and personal care industry, Berina Overseas Marketing likely adheres to cosmetic regulatory standards, including:

• BIS (Bureau of Indian Standards) Compliance – Ensuring product safety and efficacy.
• FDA Certification (For International Distribution) – Meeting global cosmetic safety requirements.
• Good Manufacturing Practices (GMP) Compliance – Ensuring quality in product formulation and distribution.

Customer Testimonials

No publicly available customer testimonials were found, but similar hair care brands in the market receive positive feedback for affordability, long-lasting results, and professional-grade formulations.

Achievements & Industry Recognition

While there are no known public recognitions or awards, the Berina brand is a well-established name in the global hair care industry, indicating strong brand credibility and consumer trust.

Conclusion

Berina Overseas Marketing is a key player in the hair care distribution industry, specializing in hair dye, straightening treatments, and professional hair styling solutions. With the rising demand for premium hair care products, the influence of fashion trends, and an increasing number of salon professionals seeking high-quality solutions, the company is well-positioned for growth in both domestic and international markets. By expanding its distribution channels, enhancing product innovation, and leveraging digital marketing strategies, Berina Overseas Marketing can further strengthen its market presence and brand equity.