Paris Croissant is a prominent brand under SPC Group, a South Korean food conglomerate known for its extensive range of bakery, confectionery, and food service brands. Established with the aim of delivering authentic French-style baked goods in Korea, Paris Croissant has become synonymous with high-quality products and innovation in the bakery industry. The brand operates alongside other well-known SPC brands like Paris Baguette, Baskin-Robbins, and Dunkin' Donuts, contributing to SPC's reputation as a leader in the global food and beverage market.