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Exhibiting at Aahar 2025

HH5A-07-C, HANGAR 5A
Bharat Mandapam, New Delhi
4 Mar - 8 Mar, 2025

Product Offerings

Products:

FMCG Channel Distribution: Enabling retailers, wholesalers, and distributors to trade products from over 1, 000 brands

Order Management System: Streamlined order generation and processing for retailers and distributors

Payment Solutions: Flexible payment terms and credit facilities for seamless transactions

Badho

Badho is a cutting-edge B2B marketplace and technology platform revolutionizing FMCG channel distribution in India. Headquartered in Gurugram, India, Badho serves as a one-stop digital platform that connects retailers, wholesalers, and distributors, enabling seamless trade, credit financing, and logistics solutions. With a mission to empower traditional retail networks through technology, Badho is transforming how small and medium enterprises (SMEs) source and distribute FMCG products.

By leveraging AI-driven analytics, digital payment solutions, and real-time inventory tracking, Badho provides businesses with a scalable, efficient, and transparent trading ecosystem.

Core Business and Specialization

Badho offers a technology-driven approach to FMCG distribution, enabling a frictionless supply chain for retailers, distributors, and brands.

1. FMCG Channel Distribution

  • Access to 1,000+ brands in categories like food, beverages, personal care, and household products.
  • Bulk procurement solutions for retailers and wholesalers.
  • Real-time stock visibility and order fulfillment tracking.

2. Order Management System

  • AI-powered demand forecasting for optimal inventory planning.
  • Automated order processing to reduce turnaround times.
  • Digital invoicing and transaction tracking for businesses.

3. Payment & Credit Solutions

  • Flexible payment options, including UPI, bank transfers, and BNPL (Buy Now, Pay Later).
  • Instant credit assessment and financing for retailers.
  • Secured digital transactions to streamline business cash flow.

Key Strengths and Competitive Advantages

  1. Seamless B2B Trade Digitization

    • Reduces manual order processing time by 50%.
    • Ensures real-time stock updates and demand forecasting.

  2. Robust Supply Chain Efficiency

    • 15% faster delivery cycles for FMCG distribution.
    • Optimized logistics network to cover urban and rural markets.

  3. Empowering Small Retailers with Technology

    • Enables digital invoicing, credit financing, and smart inventory management.
    • Over 25,000+ registered retailers and wholesalers on the platform.

  4. Market Intelligence & AI-Driven Insights

    • AI-powered tools for price tracking and demand analytics.
    • Enhances profitability and operational efficiency for distributors.

Financial Performance and Market Impact

Badho has demonstrated rapid growth in the B2B digital trade sector, capitalizing on India's expanding retail and e-commerce ecosystem.

YearRevenue Growth (%)Retailer & Wholesaler Sign-UpsMarket Coverage (Cities)
202020%10,000+15 Cities
202145%18,500+25 Cities
202275%25,000+40+ Cities

Badho’s technology-driven supply chain model has led to a 75% increase in operational efficiency for retailers and distributors.

Certifications & Compliance

  • DPIIT Recognized Startup – Certified under India’s Startup India Initiative.
  • ISO 27001 Certified – Ensuring secure digital transactions and data protection.
  • GST & FSSAI Compliance – Fully aligned with India’s taxation and food distribution regulations.

Target Market and Expansion Strategy

Badho caters to small and medium retailers, wholesalers, and distributors looking to streamline their supply chain and improve working capital.

Future Growth Plans:

  • Expand market presence to 100+ cities across India.
  • Introduce AI-based price prediction and automated inventory tracking.
  • Scale up credit financing solutions for SMEs and distributors.

Customer Testimonials

"Badho has transformed our FMCG procurement process. The platform is user-friendly, transparent, and cost-effective."
— Vikas Mehta, Retail Store Owner

"With Badho’s credit solutions and order automation, we have seen a 30% improvement in stock efficiency and faster inventory turnover."
— Amit Sharma, FMCG Distributor

Conclusion

Badho is redefining the future of B2B FMCG trade in India, providing technology-enabled procurement, logistics, and financing solutions. By empowering retailers and wholesalers through digital transformation, Badho continues to drive efficiency, growth, and transparency in the FMCG distribution ecosystem.