Product Offerings
Product Categories:
Consulting Services
Products:
Trade Fair Representation, Market Transparency Services, Marketing and Public Relations, Support for Exhibitors and Organizers, Research and Information Services
AUMA, the Association of the German Trade Fair Industry, combines all the forces that shape the trade fair market on a partnership basis. Founded in 1907, it currently represents the national and international interests of 69 members. These include all large and medium-sized trade fair companies and a number of specialist organisers as well as leading associations that represent exhibitors, service companies and visitors. AUMA's members share the following aims:
Trade fairs as the number one marketing instrument for exhibiting and visiting industries and Germany as the leading location for international trade fairs worldwide.
As the main association in the sector, we promote the exchange of information and experience among our members and coordinate collaboration on a partnership basis. We do marketing and public relations for the trade fair medium, and make the market transparent. We inform potential and current exhibitors and visitors, initiate research projects. We place a priority on supporting medium-sized German companies at trade fairs abroad and young innovative companies at trade fairs in Germany. We represent the interests of our members to government and commercial institutions – both at home and abroad. The AUMA organisation The AUMA charter defines four constituent bodies: the General Assembly, the Board of Directors, the Chairperson and two Deputy Chairperson with representational rights, and the Management with its administrative divisions. AUMA’s working groups promote the exchange of information among members, provide recommendations and prepare resolutions for other bodies.