Aroura Fruit Industry, operating under the brand name Aroura Achar, has been in the food business since 1944. Based in Lucknow, the company is known for its premium quality pickles, murabbas, chutneys, candies, and spice condiments. The products are manufactured using handpicked raw materials sourced from across the country, following authentic recipes that ensure home-made quality. The company prides itself on preserving pickles in oil rather than chemical preservatives, making them a healthier option.