AGRANA is an internationally-oriented company headquartered in Austria which adds value to agricultural raw materials to produce a wide range of industrial products for the processing sector. AGRANA’s product portfolio ranges from tailor-made fruit preparations for the dairy, bakery and ice cream industries to fruit juice concentrates and customized starch products and sweeteners. The company guarantees customers both the traceability of sourced materials back to their origins as well as their availability and quality, e.g. non-GMO or organic. AGRANA offers an extensive portfolio of natural products, superior service as well as innovative ideas and expertise for customers worldwide. The company is constantly scouting upcoming consumer trends influencing the food and drink industry. With a worldwide network of R&D and sourcing specialists, the company transforms consumer trends and ideas into joyful and natural solutions that meet the needs of a dynamic market.