Exhibiting at Aahar 2025

Agarwal Bhujia Company – The Legacy of Authentic Bikaneri Snacks

Agarwal Bhujia Company is a renowned manufacturer and exporter of traditional Indian snacks, sweets, and namkeen, deeply rooted in the heritage of Bikaner, Rajasthan. Specializing in Bikaneri Bhujia, the company has established itself as a trusted household name, bringing the authentic flavors of Rajasthan to customers in India and across the world.

With a commitment to quality, taste, and tradition, Agarwal Bhujia Company ensures that every product is crafted using premium ingredients, traditional recipes, and modern food safety standards.

Core Business and Product Offerings

Agarwal Bhujia Company is known for its wide range of traditional snacks and sweets, categorized into the following segments:

1. Namkeen (Traditional Indian Savory Snacks)

• Bikaneri Bhujia (The flagship product, made from moth beans and gram flour with a signature spice blend)
• Aloo Bhujia (Crispy potato-based snack, perfect for tea-time)
• Khatta Meetha Mix (A blend of sweet and tangy flavors, popular among snack lovers)

2. Traditional Indian Sweets

• Soan Papdi (Light, flaky, and melt-in-the-mouth dessert)
• Rasgulla (Soft, spongy dumplings soaked in sugar syrup)
• Gulab Jamun (Deep-fried milk solids soaked in flavored sugar syrup)

3. Papad & Other Delicacies

• Moong Dal Papad (Thin, crispy, and spiced to perfection)
• Chana Dal Papad (A crunchy, protein-rich snack accompaniment)

All products are crafted using premium ingredients and manufactured under strict food safety regulations to ensure authentic taste and consistent quality.

Market Presence and Global Reach

Agarwal Bhujia Company has a strong domestic and international presence, catering to retail consumers, wholesale buyers, and hospitality businesses. The company exports its products to over 15 countries, including:

• United States
• United Kingdom
• United Arab Emirates
• Canada
• Australia
• Singapore
• Middle Eastern and European Markets

The brand is widely available in supermarkets, specialty Indian stores, online platforms, and export channels, ensuring global accessibility.

Competitive Advantage and Unique Selling Points (USP)

• Authentic Bikaneri Recipe: The original taste of Bikaneri Bhujia, made with a centuries-old traditional recipe.
• Premium Quality Ingredients: Sourced from the best farms, ensuring rich flavor and high nutritional value.
• Hygienic and Modern Manufacturing: Compliant with international food safety standards while preserving handcrafted taste.
• Widespread Distribution Network: Available across India and exported to major global markets.
• Customer Loyalty and Brand Trust: A legacy brand with a strong consumer base and international recognition.

Certifications and Compliance

Agarwal Bhujia Company adheres to strict food safety regulations and holds multiple certifications:

• FSSAI (Food Safety and Standards Authority of India)
• ISO 22000:2018 (Food Safety Management)
• HACCP (Hazard Analysis and Critical Control Points)
• Halal Certification
• USFDA (United States Food and Drug Administration) Approval for Exports

These certifications ensure that every product meets global quality benchmarks and is safe for consumption across international markets.

Financial Performance and Business Growth

Agarwal Bhujia Company has experienced consistent growth in revenue and market expansion, driven by:

• High demand for traditional Indian snacks in international markets (Namkeen and sweets industry in India is valued at over USD $7 billion and growing at a CAGR of 12%)
• Expansion of export operations to new markets (Middle East, Europe, and North America)
• Increase in online and modern trade sales (E-commerce partnerships with leading grocery platforms and direct-to-consumer retailing)

With double-digit revenue growth, the company is strategically investing in production capacity expansion and new product innovations.

Shipment and Trade Records

Trade data indicates Agarwal Bhujia Company’s strong export performance, with major shipment records including:

• Annual export volume exceeding 5,000 metric tons of namkeen and sweets.
• Key export destinations: United States, UAE, Canada, UK, Australia.
• Bulk supply contracts with major international retailers and Indian grocery chains abroad.
• Special packaging for international markets, ensuring product freshness and shelf stability.

Customer Testimonials and Market Reputation

Agarwal Bhujia Company has built a loyal customer base, with positive testimonials from both Indian and international consumers:

• "The best Bikaneri Bhujia I have ever tasted! Authentic and full of flavor." – Retail Customer, USA
• "Agarwal Bhujia has been our go-to supplier for years. Consistent quality and excellent service." – Distributor, UAE
• "Their sweets and namkeen have the perfect balance of tradition and modern packaging. Highly recommended!" – Retailer, UK

With an ever-growing fan base and strong word-of-mouth reputation, the brand continues to expand into new territories and consumer segments.

Future Expansion and Growth Strategy

Agarwal Bhujia Company has ambitious plans for growth and product diversification, focusing on:

• Launching new flavor variations in the namkeen and snack category.
• Strengthening international exports through strategic partnerships and online sales channels.
• Investing in modernized production facilities to meet rising global demand.
• Expanding presence in premium retail chains and e-commerce platforms.

The company aims to increase its export volume by 50% over the next three years, ensuring global recognition for authentic Bikaneri Bhujia and traditional Indian snacks.

Conclusion

Agarwal Bhujia Company is a heritage brand in the Indian snack industry, combining traditional flavors, premium quality, and global distribution. With a legacy of taste, trust, and excellence, the company continues to dominate the namkeen and sweets market, making authentic Indian snacks accessible worldwide.