Advanced Berry Breeding (ABB) is a leading company specializing in the development of new raspberry varieties through innovative breeding techniques. The company's mission is to provide growers with high-quality, diverse, and profitable raspberry varieties tailored for various climates and markets. ABB offers different breeding lines, including Premium, Easy-to-Grow, and Winter lines, which focus on traits like yield, fruit quality, and extended growing seasons. The company is deeply rooted in research, with a focus on sustainable agriculture and empowering growers globally.