Aacharan Enterprises Private Limited, a division of the prestigious Miraj Group, is a prominent player in India's food manufacturing and export industry. Located in Nathdwara, Rajasthan, the company has swiftly carved a niche in both traditional Indian snacks and modern packaged foods under the widely recognized brand "Miraj Foods".
Company Background and Legacy
Part of the USD 1 billion+ Miraj Group conglomerate, Aacharan Enterprises benefits from the financial robustness, infrastructure, and distribution legacy of its parent company. Founded to extend Miraj's diversified business into the food sector, Aacharan Enterprises brings the same ethos of quality and integrity to its fast-growing food division.
Core Business Activities
Aacharan Enterprises focuses on:
- Manufacturing of packaged food products across multiple categories
- Export of traditional and modern Indian food products
- Private label manufacturing for partners in India and abroad
- Retail and online sales under the “Miraj Foods” brand
Their food operations are supported by a dedicated production facility adhering to stringent quality and hygiene standards.
Product Portfolio
The company’s diverse product range includes:
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Snacks:
- Namkeens: Aloo Bhujia, Bhujia, Khatta Meetha, Navratan Mix
- Wafers: Salted, Mirch Masala, Cream & Onion, Tomato
- Fryums and spicy sticks
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Bakery Items:
- Rusk varieties including Milk Rusk, Wheat Rusk, Cardamom Rusk
- Milk Toast
-
Ready to Eat:
- Khakhra in multiple flavors (Plain, Jeera, Methi, Masala)
- Frozen Parathas (Plain, Methi, Ajwain, Masala)
- Traditional Indian sweets like Gajar Halwa and Moong Dal Halwa
-
Ready to Cook:
- Daliya, Khichdi, Dal-Chawal, Poha, Upma, and Faada Lapsi
-
Beverages:
- Premium tea products: Miraj Gold Tea, Classic Tea, Red Tea
Unique Selling Propositions
- Backed by Miraj Group’s nationwide retail presence, enabling deep market penetration.
- In-house R&D and product development for continuous innovation.
- Traditional recipes combined with modern packaging to ensure authenticity and convenience.
- Use of premium ingredients to ensure taste consistency and product shelf life.
Financials
While specific financial data for Aacharan Enterprises is not publicly disclosed, it operates within the broader Miraj Group, which reported over INR 7,000 crore in annual turnover. The food division has shown consistent YoY growth in retail and exports, benefitting from Miraj’s supply chain efficiencies.
Shipment & Export Records
As per trade intelligence from platforms like Volza and ImportYeti:
- Aacharan Enterprises has executed multiple export shipments to the UAE, USA, and African nations.
- Key exported products include packaged tea, namkeens, rusks, and ready-to-eat items.
- The company consistently appears in customs and export filings for food consignments under HS codes for tea, snack foods, and bakery products.
This track record reinforces the brand’s capabilities in international logistics, packaging, and regulatory compliance.
Target Markets
Aacharan Enterprises serves a diverse clientele:
- Indian diaspora in the Middle East, North America, and Africa
- Retail chains and supermarket distributors
- E-commerce and food aggregators
- Wholesalers and importers of Indian packaged foods
Manufacturing Capabilities
- State-of-the-art food processing units under FSSAI compliance
- Fully automated packaging lines ensuring hygiene and consistency
- Dedicated cold storage and warehousing for frozen foods
- Scalable operations to support bulk international orders
Certifications and Compliance
- FSSAI Certified for food safety and hygiene
- Compliant with Indian and international food packaging norms
- Adheres to labeling standards for GCC and North American markets
These certifications make Aacharan Enterprises a trusted partner for food importers worldwide.
Customer Testimonials
Customer reviews on platforms like Amazon and retail forums consistently highlight:
- Excellent packaging and shelf-life
- Authentic taste of traditional Indian snacks and sweets
- Good value-for-money products with reliable availability
Major Achievements
- Over 50 SKUs developed under the “Miraj Foods” brand
- Distribution in multiple countries, including USA, UAE, and South Africa
- Fastest growing division within the Miraj Group in terms of YoY revenue
- Successfully launched and scaled frozen food line within 12 months of inception
Aacharan Enterprises Private Limited continues to grow as a key player in the Indian packaged food export landscape, supported by the financial might and operational excellence of the Miraj Group.
