Exhibiting at HOTELEX Shanghai 2025

Mondelez International China, a regional division of the global snacking powerhouse Mondelez International Inc., plays a pivotal role in shaping China’s food and beverage landscape. Headquartered in Shanghai, the company manages an extensive portfolio of iconic global brands and caters to millions of Chinese consumers with a broad range of snacks, chocolates, biscuits, and beverages.

Core Business and Offerings

Mondelez International China’s operations span manufacturing, distribution, and marketing of well-known consumer snack products. Its core product categories include:

• Biscuits: Oreo, belVita, Chips Ahoy!, LU, Ritz, and TUC
• Chocolate: Cadbury, Milka, Toblerone, Côte d'Or
• Gum & Candy: Trident, Clorets, Halls, Sour Patch Kids
• Beverages: Tang powdered drinks, Bournvita
• Meals: Philadelphia cream cheese, Royal desserts

The company combines international product standards with localized flavors and packaging to cater to the dynamic Chinese market.

Specialization and Unique Value Proposition

Mondelez China is distinguished by its:

• Strong global brand recognition with localized innovation
• Emphasis on nutritional balance, introducing healthier snack alternatives under brands like belVita
• Investment in digital-first retail channels, including e-commerce platforms and direct-to-consumer models
• Use of consumer data and insights for rapid product innovation tailored to Chinese tastes

Its global supply chain and marketing expertise ensure consistency and availability across the vast and competitive Chinese marketplace.

Financials and Shipment Records

Mondelez International Inc., the parent company, reported net revenues of $36 billion in FY2023, with the Asia, Middle East, and Africa (AMEA) region contributing approximately 23% of total revenues. China is a key growth market in the AMEA portfolio, driven by increasing demand for snacks and evolving consumer preferences.

While shipment-specific data for the China division is not isolated in public trade platforms, Mondelez International maintains a robust export-import footprint with regional manufacturing hubs and distribution centers serving Asia-Pacific markets.

Target Market

Mondelez China targets a broad consumer base that includes:

• Urban millennials and Gen Z consumers prioritizing convenience and flavor
• Families seeking trusted snack brands for children
• Health-conscious individuals exploring better-for-you options
• Retailers, hypermarkets, and online platforms for distribution

Its marketing strategy is localized to fit Chinese consumer behavior, leveraging major platforms like Tmall, JD.com, and social commerce networks.

Capabilities

• Local Manufacturing: Mondelez operates state-of-the-art factories in Suzhou and Guangzhou, supporting the domestic supply chain.
• R&D Hubs: Dedicated research and development centers in China adapt global products to local tastes and create new SKUs.
• Digital Commerce Integration: Mondelez China is a pioneer in AI-driven consumer engagement, product customization, and digital sampling via partnerships with Alibaba and Tencent.
• Sustainability Programs: Implements sustainable cocoa sourcing and waste reduction initiatives under its global “Snacking Made Right” agenda.

Certifications and Compliance

Mondelez facilities in China meet stringent international and national quality and safety standards, including:

• ISO 9001: Quality Management
• ISO 22000: Food Safety Management
• HACCP Certification
• Green Factory Certification (for sustainability)

All operations are aligned with Chinese regulatory requirements including the National Food Safety Standards (GB).

Customer Testimonials

Although formal testimonials are not extensively published, Mondelez International China has been recognized for its brand trust and customer satisfaction:

• Oreo continues to be the #1 biscuit brand in China, with strong social media engagement and loyalty campaigns.
• belVita has grown rapidly in tier-1 and tier-2 cities, driven by health-focused messaging and breakfast consumption trends.

Major Achievements

• Top 3 snacking company in China
• Winner of 2022 BrandZ™ Top 100 Most Valuable Chinese Brands
• Leader in e-commerce snack sales on Tmall and JD.com
• Expanded manufacturing in Suzhou with $30 million investment for production automation in 2023
• Over 15 global brands localized and launched for the Chinese market

Mondelez International China continues to drive innovation in the snack food sector by blending global excellence with deep local understanding, enabling it to remain a dominant player in China’s fast-evolving consumer landscape.