Exhibiting at International Food & Drink Event (IFE) 2025

Founded in 1937 in Bikaner, Rajasthan, Haldiram's has evolved from a modest namkeen shop into one of India's most iconic and diversified food brands. With a legacy spanning over eight decades, Haldiram's has established a formidable presence in both domestic and international markets, offering a wide spectrum of traditional Indian snacks, sweets, ready-to-eat meals, and frozen foods. The brand’s strong commitment to quality, innovation, and authenticity has helped it become a household name across generations.

Core Business and Operations

Haldiram's operates as a vertically integrated food enterprise, encompassing manufacturing, distribution, retail, and foodservice. The company's product portfolio spans several categories, including:

• Savouries: Aloo Bhujia, Navratan Mix, Khatta Meetha, and more
• Sweets: Soan Papdi, Gulab Jamun, Rasgulla, Rajbhog
• Bakery Products: Bread, cookies, rusk, and cakes
• Frozen & Ready-to-Eat Foods: North Indian curries, parathas, samosas, and snack platters
• Dairy Products: Lassi, paneer, curd under its Vyanjan sub-brand
• Pantry Essentials: Spices, masalas, and instant mixes

Its products are sold through an extensive network of supermarkets, convenience stores, exclusive brand outlets, and its rapidly expanding online platform.

Manufacturing and Infrastructure

• Production Facilities: 10+ large-scale manufacturing plants across India, including Nagpur, Delhi NCR, Kolkata, and Gurgaon.
• Workforce: Over 15,000 employees across production, logistics, R&D, and retail operations.
• R&D Centers: Dedicated research and innovation teams in Nagpur and Delhi for recipe development and shelf-life optimization.

Financial Performance

Haldiram's has demonstrated remarkable financial stability and growth, even amid global economic disruptions.

• Revenue (FY 2022-23): ₹9,000 crore (~$1.08 billion USD)
• Profit Margin (FY 2022-23): Estimated at 10–12%
• Export Revenue Contribution: Approximately 12% of total annual turnover

These numbers highlight Haldiram's position as the leading ethnic Indian food brand both in India and among the global Indian diaspora.

International Reach and Shipment Data

Haldiram's products are exported to more than 50 countries across North America, Europe, Middle East, Southeast Asia, and Africa.

• Top Export Markets: USA, Canada, UK, UAE, Australia
• No. of Export Shipments (2023): Over 7,000 shipments globally
• ImportYeti and Volza Data: Lists Haldiram's as a top ethnic Indian food exporter with regular shipments to major distributors like Patel Brothers (USA), Loblaws (Canada), and Tesco (UK)

The company has also registered with the U.S. FDA and complies with food regulations for international retail chains, including kosher and halal certifications for select SKUs.

Certifications and Compliance

• FSSAI Certified
• ISO 22000:2018 (Food Safety Management)
• HACCP Certified
• HALAL Certification for Middle East markets
• U.S. FDA Compliance for select export products
• BRC Global Standard for select facilities

Haldiram's also undergoes regular third-party audits to ensure adherence to both Indian and international food safety standards.

Retail and Foodservice Expansion

Apart from packaged food, Haldiram's operates more than 100 quick-service and casual dining restaurants across India, offering traditional Indian meals, thalis, chaats, and South Indian fare. The foodservice model is also being extended to international locations through franchise partnerships.

• No. of QSR Outlets (India): 100+ outlets
• International Presence: UAE, UK, USA (via franchise or distribution partnerships)

Target Market

Haldiram’s core consumer base includes:

• Urban Indian families
• International Indian diaspora
• Ethnic food enthusiasts worldwide
• Institutional buyers and HoReCa clients (Hotels, Restaurants, Caterers)

Their offerings span mass market to premium segments, allowing them to reach a wide demographic spectrum.

Capabilities and Innovation

• Automated Production Lines ensuring hygienic and scalable output
• Cold Chain Logistics for frozen food segment
• Direct-to-Consumer (D2C) Platform: E-commerce via their own portal and integration with Swiggy, Zomato, Amazon, Flipkart
• New Product Launches (2023): Vegan namkeens, millet-based snacks, high-protein laddoos, and sugar-free sweets

Customer Feedback and Testimonials

“Haldiram's offers a comforting taste of home for Indian expats. Their product quality and packaging are impeccable.”
— Consumer Review, Amazon UK

“We've partnered with Haldiram’s for our frozen Indian food section and the customer response has been phenomenal.”
— Procurement Head, UAE Retail Chain

Key Achievements

• Ranked among India’s top 100 most trusted brands by Brand Trust Report
• Winner of Great Taste Awards (UK) for multiple products including Soan Papdi and Bhujia
• Featured in Forbes India’s ‘Super 50 Companies’
• Crossed $1 Billion Revenue Mark making it one of the few Indian FMCG companies with such scale

With a relentless focus on quality, authenticity, and customer satisfaction, Haldiram’s continues to lead the Indian food industry—preserving culinary heritage while embracing innovation to cater to evolving global tastes.