Falcon Agrifriz Foods Private Limited, established in 2023, is part of the Falcon Group, which operates across various sectors including seafood, retail, real estate, and agro-processing. The company is setting up a state-of-the-art manufacturing facility for potato-based frozen foods near Ahmedabad, Gujarat. Specializing in high-quality frozen vegetarian products, the company offers items such as frozen French fries, hash browns, and other potato specialties under the brand 'Just Crave'.