Alterkitch India Pvt Ltd is a relatively new entrant in the food processing industry, specializing in premium mukhwas (mouth fresheners) and snacks under the brand name 'Joyspoon'. Founded in 2022, the company is based in Ahmedabad, Gujarat, and aims to bring a fresh perspective to traditional recipes by using ethically sourced quality ingredients. Their products are popular for their unique flavors and health benefits, catering to a modern audience that values both taste and nutrition.