Yeou Bin Food Industry Co., Ltd., based in Tainan City, Taiwan, is a renowned manufacturer and exporter of confectionery, pastries, biscuits, and Asian snack foods. With decades of experience, Yeou Bin has grown into a trusted brand in Taiwan’s food processing industry and a strong exporter to overseas markets through its flagship brands YEOU BIN, Monstreat, and YB.
Core Business and Product Offerings
Yeou Bin Food’s product portfolio spans multiple high-demand categories in the snack and dessert industry:
- Candies: Mint candies, fruit soft candies, and Monstreat crispy fruit gummies designed for freshness and fun appeal.
- Biscuits: Traditional Taiwanese egg waffles and mixed bake biscuits.
- Pastries: Pineapple cakes and gold pineapple cakes, crafted with premium local ingredients, popular in gift and souvenir markets.
- Snacks: Seaweed salad and Chuka Wakame, ready-to-eat and packaged for both retail and foodservice use.
These products are offered in various packaging formats suited for both retail and OEM distribution, supporting local and international demand.
Specialization and Unique Selling Proposition
Yeou Bin distinguishes itself through its commitment to product innovation, taste authenticity, and visual branding. Their USP includes:
- Combining traditional Taiwanese flavors with modern confectionery techniques.
- Attractive packaging for gifting, retail, and cross-border e-commerce.
- Custom flavor and packaging solutions under OEM/ODM services for global brands.
The company is also known for its Monstreat brand, which targets younger consumers with playful, fruity, and texture-rich snacks.
Financial Strength and Export Market Reach
While private, Yeou Bin demonstrates strong international presence and sustained business growth:
- Active exports to Japan, Singapore, Hong Kong, Southeast Asia, and North America.
- Regular participation in international food expos such as FOOD TAIPEI, SIAL, and HKTDC Food Expo.
- The company’s pineapple cakes and Monstreat gummies are among the top-selling SKUs for both local and export markets.
Sales are boosted through physical retail channels, gift shops, and cross-border platforms such as Shopee, Lazada, and Tmall Global.
Target Market
Yeou Bin targets a broad spectrum of consumers and business clients:
- Retail chains and supermarkets looking for unique and colorful snack products.
- Travel retail and gift packaging outlets seeking Taiwanese specialty pastries.
- Distributors and OEM partners in Asia, North America, and Europe.
Its products appeal especially to younger demographics and international buyers seeking authentic Asian confectionery.
Capabilities
- Food Processing Facilities: Equipped with advanced machinery for candy, pastry, and snack production.
- In-House Design Team: For branding and packaging tailored to target markets.
- R&D Department: Focused on new product development, flavor trials, and export-compliant recipe formulations.
OEM/ODM capabilities allow clients to co-create products, adapt recipes for dietary standards, and scale production.
Certifications and Compliance
Yeou Bin adheres to strict food safety standards and export regulations:
- HACCP
- ISO 22000
- HALAL Certification (for selected lines)
- FDA-compliant recipes for North American exports
These certifications position the company to export confidently across a variety of regulated markets.
Market Reputation and Customer Feedback
Yeou Bin products are well-reviewed for:
- Flavor authenticity and freshness
- Giftable and attractive packaging
- Reliable bulk order processing for OEM clients
Monstreat gummies and pineapple cakes are especially praised by customers for their consistency and presentation.
Major Achievements
- Developed over 100 product SKUs under own brand and OEM labels.
- Exported to more than 15 countries, with increasing repeat orders.
- Featured by Taiwan's Ministry of Economic Affairs as a model SME exporter.
- Secured long-term contracts with food distributors in Japan and Southeast Asia.
Yeou Bin Food Industry Co., Ltd. remains a key player in the Taiwanese snack and confectionery landscape, blending cultural heritage with modern taste trends and global market readiness. Its emphasis on quality, branding, and service continues to drive its reputation and international success.