VIBS 2024 (Vietnam International Bakery Show): Exhibitor Reports & Analytics

Overview of VIBS 2024 (Vietnam International Bakery Show)

Date & Venue:

• Date: December 11–14, 2024
• Venue: Saigon Exhibition & Convention Center (SECC), 799 Nguyen Van Linh Parkway, Tan Phu Ward, District 7, Ho Chi Minh City, Vietnam.

About:

The Vietnam International Bakery Show (VIBS) 2024 is the premier trade fair for the bakery and confectionery industry in Vietnam. Organized by the Taipei Bakery Association and Chan Chao International Co., Ltd., this event showcases cutting-edge trends, technologies, and innovations in the bakery sector. It serves as a vital platform for professionals, businesses, and enthusiasts to connect, collaborate, and explore opportunities in the rapidly growing bakery market.

Industry Segments:

Bakery ingredients, baking tools, ovens, packaging solutions, coffee & tea, frozen desserts, cake decoration supplies, bakery equipment, food delivery technologies.

Market Size & Overview of the Industry Segment:

The global bakery products market was valued at over $400 billion in 2023, with Asia-Pacific emerging as one of the fastest-growing regions due to rising urbanization, changing lifestyles, and increasing demand for convenience foods. Vietnam's bakery market is projected to grow at a CAGR of 8% through 2025, driven by consumer interest in high-quality baked goods, artisanal products, and innovative flavors. This growth positions Vietnam as a significant hub for international bakery players seeking to expand in the Southeast Asian market.

Attendance & Participation:

VIBS 2024 is expected to feature:

1. Exhibitors: Over 120 exhibitors representing nearly 200 booths, including global and domestic brands.
2. Visitors: Anticipated attendance of over 10,000 bakery professionals, business owners, and enthusiasts from around the world.

Who Should Visit:

1. Bakery and pastry chefs
2. Food and beverage professionals
3. Restaurateurs and café owners
4. Packaging and logistics companies
5. Equipment manufacturers and distributors
6. Entrepreneurs seeking to enter the bakery business
7. Importers, exporters, and suppliers in the bakery sector
8. Consumers interested in learning about baking trends and innovations

This overview sets the stage for understanding the scope and significance of VIBS 2024, which promises to be a comprehensive and dynamic event for the global bakery industry.

Exhibitor Analysis for VIBS 2024

Top 5 Major Exhibitors with Short Description:

1. DALIAN FOOD MACHINE CO., LTD. - Founded in 1980, DALIAN FOOD MACHINE CO., LTD. specializes in the design, manufacturing, and sales of food machinery. With over 42 years of experience, the company offers a range of high-performance food machines, including egg processing equipment and dumpling machines. Notably, their egg peeling machine won a silver medal at the World Invention Exhibition in Nuremberg, Germany.
2. Shantou Zhongyi Plastic Products Co., Ltd. - Established in 2014, Shantou Zhongyi Plastic Products Co., Ltd. specializes in designing and producing plastic thermoforming packaging products. Their offerings include PS, BOPS, PP, PVC, and PET food trays such as sushi trays, party trays, bakery trays, deli trays, cake boxes, paper cup lids, and fruit and salad containers. The company operates a workshop area of 8, 000 square meters with 10 production lines and 58 sets of equipment, employing 101 staff members. They maintain substantial stock levels, enabling delivery within 3 days for standard products and within 20 days for custom items.
3. Shanghong Machinery Co., Ltd. - Shanghong Machinery Co., Ltd. is a company specializing in the manufacturing of food machinery, focusing on the production of high-quality mixers and stir-frying machines. The company is committed to technological innovation and diversified product development, providing comprehensive technology integration solutions, aiming to work with customers to achieve the goal of common progress.
4. PAN LAND UNION CO., LTD. - Established in April 1981, PAN LAND UNION CO., LTD. specializes in importing and distributing high-quality baking equipment from Europe, America, and Japan. The company offers comprehensive services, including sales of various baking equipment, production line design and planning, and prompt maintenance services. With over 30 years of experience, PAN LAND UNION has supplied equipment to approximately 80% of medium and large-scale production factories and chain stores in Taiwan, earning widespread recognition for their commitment to quality and customer satisfaction.
5. Great Wuchih Industrial Corp. - Great Wuchih Industrial Corp. specializes in the manufacturing of food-grade plastic packaging materials, including biodegradable and aluminum foil packaging solutions. The company offers products such as vacuum-formed plastic packaging, packaging cups and trays, packaging boxes, containers, and lids. They cater to various industries, providing standard food-grade microwave-safe polypropylene containers and transparent PET lids.

Participating Countries:

• Total Participating Countries: 10+
• Top 5 Countries (Percentage-wise):

1. Taiwan: 39%
2. China: 25%
3. Vietnam: 20%
4. Japan: 6%
5. Malaysia: 3%

Major Types of Companies:

• Total Number of Company Types: 23
• Top 5 Company Types (Percentage-wise):

1. Equipment Manufacturing: 47%
2. Food Processing: 17%
3. Food Manufacturing: 15%
4. Exporter: 13%
5. Consulting Services: 11%

Major Product Categories:

• Total Unique Product Categories: 44
• Top 5 Categories (Percentage-wise):

1. Machines: 38%
2. Bakery Products: 23%
3. Packaging: 18%
4. Food Additives: 12%
5. Confectionery: 12%

Major Product Items:

• Total Unique Product Items: 617
• Top 15 Product Items (Comma-separated): Mixers, Bread Fillings, Ovens, Cream, Cakes, Breads, Egg Tart Liquid, Cookies, Pastries, High-Temperature Sterilization Steamers, Cake Boxes, Fermentation Rooms, All-Purpose Flour, Tunnel Ovens, Convection Ovens.

This analysis highlights the diverse range of exhibitors, product categories, and company types that will make VIBS 2024 a comprehensive and exciting trade fair for the bakery industry.

Interesting Insights for VIBS 2024

Exhibiting Countries of Top 5 Company Types

1. Equipment Manufacturing - Taiwan, China, Vietnam, Japan, Malaysia
2. Food Processing - Vietnam, Thailand, Taiwan
3. Food Manufacturing - Vietnam, Taiwan, Malaysia
4. Exporter - Taiwan, China, Japan
5. Consulting Services - Vietnam, Taiwan

Exhibiting Countries of Top 5 Product Categories

1. Machines - Taiwan, China, Vietnam, Japan, Malaysia
2. Bakery Products - Vietnam, Taiwan, Thailand
3. Packaging - Taiwan, Vietnam, China
4. Food Additives - Taiwan, Vietnam
5. Confectionery - Vietnam, Taiwan

Exhibiting Countries of Top 10 Products

1. Mixers - Taiwan, China, Vietnam
2. Bread Fillings - Taiwan, Vietnam
3. Ovens - Taiwan, Vietnam, China
4. Cream - Vietnam, Taiwan
5. Cakes - Vietnam, Taiwan
6. Breads - Vietnam, Taiwan
7. Egg Tart Liquid - Taiwan, Vietnam
8. Cookies - Vietnam, Taiwan
9. Pastries - Taiwan, Vietnam
10. High-Temperature Sterilization Steamers - Taiwan, China

Top 5 Exhibiting Countries and Their Product Details

1. Taiwan
2. Equipment Manufacturing, Exporter, Consulting Services
3. Machines, Packaging, Food Additives, Kitchen Accessories
4. Mixers, Fermentation Rooms, High-Temperature Steamers
5. China
6. Equipment Manufacturing, Food Processing
7. Machines, Bakery Products, Packaging, Dairy Products
8. Egg Tart Liquid, Cake Boxes, Fillings, Mixers
9. Vietnam
10. Food Processing, Food Manufacturing, Exporter
11. Bakery Products, Confectionery, Food Additives
12. Ovens, Pastries, All-Purpose Flour, Egg Tart Liquid
13. Japan
14. Equipment Manufacturing, Consulting Services, Exporter
15. Machines, Bakery Products, Packaging, Cleaning Equipment
16. Tunnel Ovens, Convection Ovens, Fermenting Machines
17. Malaysia
18. Equipment Manufacturing, Importer, Food Processing
19. Confectionery, Bakery Products, Machines, Food Additives
20. Smart Bread Line, ASTec Industrial Mixers, Pastries

Key Highlights of VIBS 2024

Key Industry Segments:

VIBS 2024 brings together a broad spectrum of industry segments within the bakery and confectionery sector, emphasizing innovation and craftsmanship. Key segments include:

1. Bakery Ingredients: Core components like flours, yeasts, and specialty ingredients for high-quality baked goods.
2. Baking Tools and Machinery: Advanced equipment such as industrial mixers, ovens, fermentation systems, and dough sheeters.
3. Packaging Solutions: Eco-friendly and innovative packaging designs tailored for bakery products.
4. Confectionery: Chocolate, candy, and decorative elements for cakes and pastries.
5. Frozen Desserts: Ice creams, frozen pastries, and related storage solutions.
6. Food Additives and Enhancers: Natural and artificial flavors, preservatives, and colorants.
7. Café and Beverage Equipment: Coffee and tea-making technologies complementing bakery services.

Market Trends:

1. Rising Demand for Artisanal and Premium Bakery Products - Consumers increasingly favor artisanal bread, cakes, and pastries over mass-produced items. VIBS 2024 reflects this trend through exhibitor offerings focused on quality and craftsmanship.
2. Sustainability in Bakery Practices - Eco-friendly packaging and sustainable production methods are key themes, with exhibitors showcasing biodegradable materials and energy-efficient equipment.
3. Technological Integration - From smart ovens to automated production lines, technology is reshaping how bakeries operate. Many exhibitors are spotlighting IoT-enabled machinery for precise baking and efficiency.
4. Growth in Plant-Based and Health-Oriented Products - Reflecting global dietary trends, plant-based ingredients, gluten-free options, and low-calorie baked goods are gaining traction.
5. Expansion of the Asian Bakery Market - The bakery industry in Vietnam and neighboring countries is experiencing robust growth due to urbanization, increased disposable incomes, and a growing preference for convenience foods.
6. Customization and Personalization - Tailored cake designs, innovative pastry shapes, and customizable flavors are highly demanded. Exhibitors are presenting tools and techniques for creating unique products.
7. Global Collaboration and Cross-Border Trade - The diverse participation from over 10 countries underscores the bakery industry’s globalization. The event fosters partnerships between domestic businesses and international players.

These highlights position VIBS 2024 as a pivotal event to explore transformative trends and technologies shaping the future of the bakery and confectionery industry.

Conclusion

VIBS 2024 is set to be a transformative event for the bakery and confectionery industry, offering a platform for innovation, collaboration, and inspiration. With a diverse range of exhibitors, cutting-edge products, and global participation, the trade show promises invaluable opportunities for professionals and businesses alike. From technological advancements to market trends, VIBS 2024 highlights the vibrant and evolving landscape of the bakery world.