Founded in 1980 by Liong Juen Fat, PT Priskila Prima Makmur is one of Southeast Asia’s largest manufacturers of perfumes and personal care products. It operates with two major production facilities and exports to multiple regions, including Africa, the Middle East, and ASEAN countries. Their product range includes well-known brands such as Casablanca, Bellagio, Regazza, and Camellia, offering affordable and high-quality fragrances designed in collaboration with European fragrance houses.