Exhibiting at Thaifex - Anuga Asia 2025

Founded in 1981 and headquartered in Surat, Gujarat, Jivraj Tea International Pvt. Ltd. is a leading name in the Indian tea industry. With over four decades of expertise, the company has grown from a regional favorite to a globally recognized tea brand under the flagship labels Jivraj9 and Samaara. Jivraj Tea is synonymous with high-quality CTC teas and flavored premixes, catering to diverse taste profiles across national and international markets.

Core Business

Jivraj Tea International is engaged in the procurement, blending, packaging, and distribution of premium tea products, especially CTC (Crush, Tear, Curl) varieties. The company’s vertical integration—from sourcing tea leaves from top gardens in Assam and Dooars to in-house blending and packaging—ensures consistent quality and flavor.

Product and Service Offerings

The company offers a wide variety of tea products targeting both retail and institutional segments:

Black Tea

• Jivraj 9 Premium CTC Leaf Tea
• Jivraj 9 Dust Tea
• Samaara Premium Leaf Tea

Green Tea

• Jivraj9 Green Tea
• Samaara Cava Green Tea

Instant Tea Premix

• Masala Tea Premix
• Cardamom Tea Premix
• Ginger Tea Premix
• Lemongrass Tea Premix

These products are available in various packaging formats such as pouches, tea bags, jars, and vacuum packs, targeting households, HoReCa, and export channels.

Specialisation and Core USP

Jivraj Tea’s core USP lies in its fine-quality Assam CTC blends, processed at its state-of-the-art facilities. The company has achieved wide consumer trust by offering consistent flavor and aroma, backed by an ISO 22000-certified food safety system. It also holds FSSAI and Halal certifications, demonstrating commitment to global food safety standards.

Another key differentiator is its flagship brand Samaara, which is positioned as a premium international offering, emphasizing quality packaging and taste tailored to global palates.

Financial Overview

While the company remains privately held and does not publicly disclose detailed financials, insights from market databases suggest:

• Estimated Revenue (FY 2023): ₹250–₹300 crore (~USD 30–36 million)
• Annual Sales Growth: Approx. 10–12% CAGR over the last 5 years
• Export Revenue Contribution: Estimated 25–30% of total revenue, driven by Samaara brand

These figures are consistent with the company’s visible expansion into the Middle East, Europe, and African markets.

Shipment Data

According to data sourced from Volza and ImportYeti:

• Total International Shipments (Past 3 Years): Over 1,500 TEUs
• Key Export Destinations: UAE, Saudi Arabia, USA, Kenya, Qatar, Oman, Bahrain
• Top Products Exported: Samaara Premium Leaf Tea, Masala Tea Premix, CTC Leaf Tea

The company has successfully tapped into the growing demand for Indian tea in Middle Eastern and African markets, with UAE and Saudi Arabia being their strongest international territories.

Target Market

Jivraj Tea caters to a diverse customer base:

• Indian households (urban and semi-urban)
• Institutional clients (hotels, caterers, restaurants)
• Modern retail outlets and e-commerce platforms
• International distributors in over 20 countries

Their Samaara brand targets the premium tea drinkers in global markets, especially health-conscious millennials and the Indian diaspora abroad.

Capabilities

• Manufacturing Capacity: 5+ production lines with a combined output of over 300 MT/month
• Storage & Warehousing: Centralized warehousing in Gujarat with cold chain capabilities
• Distribution Network: 1,000+ distributors across India, 20+ international distributors
• Packaging Technology: Fully automated packaging units for pouching, sachets, jars, and gift packs

Certifications and Compliance

Jivraj Tea’s facilities adhere to global food safety and compliance standards:

• ISO 22000:2018 – Food Safety Management
• FSSAI – India’s Food Safety Authority
• HALAL – Certified for international halal markets
• Spice Board & Tea Board of India registered exporter

Customer Testimonials

“Jivraj 9 has been our family favorite for over a decade. Its strong flavor and consistency make it unbeatable.”
— Siddharth Mehta, Mumbai (via Google Reviews)

“We stock Samaara Tea across our premium retail chains in Dubai. The product quality and packaging are consistently excellent.”
— Retail Distributor, UAE

Major Achievements

• Brand Recognition: Listed as a Top 5 tea brand in Gujarat for over a decade
• Global Expansion: Entered 20+ international markets under the Samaara brand
• Exhibition Participation: Regular participant at international trade fairs including Gulfood Dubai, World Tea Expo, and SIAL Paris
• Digital Growth: Launched e-commerce site and partnered with Amazon, Flipkart, and BigBasket for online sales

Jivraj Tea International Pvt. Ltd. stands out as a robust player in the Indian and international tea landscape, leveraging quality, legacy, and global vision to build a lasting brand presence.