Cherise (India) Private Limited is a pioneer in the farm-to-cup beverage ecosystem, established by Parimal Shah. Launched commercially in January 2020, Cherise focuses on producing a wide range of beverages, including tea, coffee, soups, and milk, marketed under various brands. The company is also known for its advanced IoT-enabled vending machines that provide a contactless and hygienic beverage experience. With a strong emphasis on quality, technology, and sustainability, Cherise is committed to delivering fresh, farm-origin beverages to its consumers in India and globally.