Overview of THAIFEX – Anuga Asia 2024 Trade Show

Date & Venue:

May 28 – June 1, 2024. IMPACT Muang Thong Thani, Bangkok, Thailand

About:

THAIFEX – Anuga Asia 2024 is Asia’s premier food and beverage trade fair, renowned for its comprehensive showcase of the latest innovations, trends, and products in the industry. This trade show serves as a critical platform for businesses to explore new opportunities, forge partnerships, and expand their presence in the Asian market. Organized by Koelnmesse, the Department of International Trade Promotion (DITP), and the Thai Chamber of Commerce (TCC), the event focuses on fostering global trade connections and setting industry standards.

Industry Segments:

Food & Beverage, Food Technology, Food Service, Retail & Franchise, Food Ingredients, Halal Food, Frozen Food, Seafood, Organic Food, Drinks, and Coffee & Tea.

Market Size & Overview of the Industry Segment:

The food and beverage industry in Asia is rapidly expanding, driven by a growing middle class, urbanization, and increasing consumer demand for diverse and high-quality products. The Asia-Pacific region is projected to hold the largest market share in the global food and beverage sector, with an expected market size exceeding USD 4 trillion by 2024. Key drivers include innovation in food technology, the rise of e-commerce, and a growing focus on health and sustainability. The trade show plays a crucial role in this dynamic market by providing a platform for industry players to exhibit cutting-edge products, explore new trends, and connect with buyers from across the globe.

Attendance & Participation:

THAIFEX – Anuga Asia 2024 is expected to attract over 85,850 visitors from 131 countries, with approximately 19,984 international attendees, marking a 21.6% increase in foreign participation compared to the previous year. The event will feature 3,133 exhibitors from 52 countries, showcasing their products across 12% more floor space than in any previous edition. New participants from countries such as Bolivia, Egypt, and Kazakhstan highlight the expanding global reach of the event.

Who Should Visit:

This trade fair is ideal for professionals across the food and beverage industry, including manufacturers, distributors, importers, exporters, and retailers. It is also highly relevant for food service providers, hospitality sector players, and food technology innovators. Additionally, those involved in sourcing ingredients, product development, and market research will find the event particularly beneficial. With its focus on future trends and innovation, the trade show is also a must-attend for anyone looking to stay ahead in the fast-evolving food and beverage market.

This overview provides a concise yet comprehensive introduction to THAIFEX – Anuga Asia 2024, setting the stage for deeper analysis in the subsequent sections of the report.

Exhibitor Analysis of THAIFEX – Anuga Asia 2024

Top 5 Major Exhibitors with Short Description

Kuchenmeister GmbH: Kuchenmeister GmbH is a leading German bakery company renowned for its premium quality cakes, pastries, and confectionery products. With a heritage of craftsmanship, they bring traditional German baked goods to consumers worldwide, combining taste with innovation.
Powermints GmbH: Powermints GmbH is a German company specializing in the production of sugar-free mints and confectionery, known for their refreshing flavors and health-conscious formulations. Their products cater to a global audience seeking both freshness and quality in everyday treats.
Aadvik Foods And Products Pvt Ltd.: Aadvik Foods is an innovative Indian company that pioneers in the production and marketing of camel milk products, offering a range of dairy alternatives rich in nutrients. They are dedicated to promoting the health benefits of camel milk while supporting sustainable farming practices.
Hamada Syuzou Co., Ltd: Hamada Syuzou Co., Ltd is a traditional Japanese sake brewery with a rich history, producing premium sake and shochu. They are committed to preserving ancient brewing techniques while delivering authentic, high-quality beverages that reflect the essence of Japanese culture.
Saigon Anthai Joint Stock Company: Saigon Anthai Joint Stock Company is a prominent Vietnamese producer and exporter of high-quality agricultural products, including spices, herbs, and tea. They focus on sustainable farming practices and bring the rich flavors of Vietnam to the global market.

Participating Countries

Total Unique Country Count: 62+
Top 5 Countries with their Respective Company Count Percentage:
Thailand: 44%
China: 16%
Republic of Korea: 7%
Vietnam: 5%
Malaysia: 4%

These countries have the highest representation in terms of the number of companies at the trade show.

Major Types of Companies

Total Number of Unique Company Types: 209+
Top 5 Company Types with Their Respective Company Count Percentage:
Food Processing: 57%
Manufacturing: 44%
Exporter: 32%
Farming: 3%
Trading: 3%

This breakdown highlights the dominance of food processing and manufacturing companies at the event.

Major Product Categories

Total Number of Unique Product Categories: 1,225+
Top 5 Product Categories with Their Respective Company Count Percentage:
Beverages: 12%
Snack Foods: 8%
Confectionery: 7%
Fruits and Vegetables: 6%
Fish and Seafood Products: 5%

These categories reflect the diverse range of products showcased at the trade show, with a significant focus on beverages and snack foods.

Major Product Items

Total Number of Unique Product Items: 9,368+
Top 15 Product Items: Fish, Fruit, Foods, Confectionery, Sweets, Nutrients, Seasonings, Sweets & Confectionery, Biscuits, Vegetables, Tea, Snacks, Beverages, and Shellfish.

These items represent the most common products exhibited at THAIFEX – Anuga Asia 2024, highlighting the event's focus on a broad spectrum of food and beverage products.

Interesting Insights

Exhibiting Countries of Top 5 Company Types

Food Processing: Australia, Brazil, Bulgaria, Cambodia, Chile, China, Cyprus, Czech Republic, Egypt, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Myanmar, Netherlands, New Zealand, Peru, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, Ukraine, UAE, UK, USA, Vietnam
Manufacturing: Australia, Brazil, Cambodia, Canada, Chile, China, Czech Republic, Egypt, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Myanmar, Netherlands, Philippines, Poland, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, Ukraine, UAE, UK, USA, Vietnam
Exporter: Bolivia, Brazil, Bulgaria, Cambodia, Canada, Chile, China, Cyprus, Egypt, France, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Malaysia, Myanmar, Netherlands, New Zealand, Peru, Philippines, Poland, Singapore, Spain, Sri Lanka, Thailand, Turkey, Ukraine, UAE, UK, USA, Vietnam
Farming: Bolivia, Cambodia, China, Egypt, Israel, Malaysia, Mexico, Peru, Philippines, Thailand, Turkey, Ukraine, USA, Vietnam
Trading: Australia, Cambodia, Canada, Chile, China, Egypt, Hong Kong, India, Indonesia, Israel, Italy, Japan, Malaysia, Myanmar, Philippines, Poland, Singapore, Sri Lanka, Turkey, USA, Vietnam

Exhibiting Countries of Top 5 Product Categories

Beverages: Brazil, Cambodia, Canada, China, Egypt, France, Taiwan, Thailand, Turkey, Ukraine, UAE, UK, USA, Vietnam
Snack Foods: Brazil, Bulgaria, Cambodia, China, France, Taiwan, Thailand, Turkey, UK, USA, Vietnam
Confectionery: Cambodia, China, Egypt, France, Taiwan, Thailand, Turkey, Ukraine, UK, Vietnam
Fruits and Vegetables: Cambodia, China, Taiwan, Thailand, Turkey, USA, Vietnam
Fish and Seafood Products: Brazil, Canada, China, Taiwan, Thailand, USA, Vietnam

Exhibiting Countries of Top 10 Products

Fish: Cambodia, Canada, Chile, China, Egypt, France, Germany, Greece, Hong Kong, India, Italy, Japan, Malaysia, New Zealand, Norway, Poland, Portugal, Russia, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, USA, Vietnam
Fruit: Bolivia, Bulgaria, Cambodia, Canada, Chile, China, Cyprus, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Netherlands, New Zealand, Peru, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam
Foods: Australia, Bolivia, Bulgaria, Cambodia, China, Cyprus, Egypt, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam
Confectionery: Australia, Bolivia, Cambodia, Canada, Chile, China, Cyprus, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam
Sweets: Australia, Bolivia, Cambodia, Canada, Chile, China, Cyprus, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam
Nutrients: Australia, Bolivia, Cambodia, Canada, China, Cyprus, Egypt, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam
Seasonings: Australia, Bolivia, Cambodia, Canada, China, Cyprus, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam
Sweets & Confectionery: Australia, Bolivia, Cambodia, Canada, China, Cyprus, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam
Biscuits: Australia, Bolivia, Cambodia, Canada, China, Cyprus, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam

Top 5 Exhibiting Countries and Their Product Details

Thailand
Beverages, Snack Foods, Fruits and Vegetables, Fish, Confectionery
Products, Fruit, Seasonings, Fish, Foods, Sweets, Biscuits
China
Snack Foods, Confectionery, Fruits and Vegetables, Fish, Beverages
Fish, Fruit, Products, Foods, Vegetables, Shellfish, Biscuits
Republic of Korea
Beverages, Fish and Seafood Products, Snack Foods, Confectionery, Tea
Fish, Products, Sweets, Confectionery, Tea, Seaweed, Biscuits
Vietnam
Beverages, Fruits and Vegetables, Snack Foods, Fish, Confectionery
Products, Fruit, Nutrients, Coffee, Foods, Tea, Sweets
Malaysia
Beverages, Snack Foods, Confectionery, Snacks, Fish
Biscuits, Sweets & Confectionery, Confectionery Products, Fish

These insights offer a deeper understanding of the international participation and product focus at THAIFEX – Anuga Asia 2024, highlighting the diversity and specialization within the global food and beverage industry.

Key Highlights of THAIFEX – Anuga Asia 2024

Key Industry Segments

THAIFEX – Anuga Asia 2024 showcases a wide array of industry segments, reflecting the diversity and innovation within the food and beverage sector. The key industry segments featured at this trade fair include:

Food & Beverage: The largest segment, covering all major food and beverage categories, from processed foods and beverages to fresh produce and ready-to-eat meals.
Food Technology: Exhibiting the latest advancements in food processing, packaging, and safety technologies, this segment highlights the role of innovation in enhancing food quality, shelf life, and sustainability.
Food Service & Hospitality: This segment focuses on the tools, equipment, and services required by the food service industry, including catering, restaurant management, and hospitality services.
Retail & Franchise: A growing segment that includes products and services aimed at retail chains, supermarkets, and franchises, offering insights into the latest consumer trends and retail strategies.
Food Ingredients: Featuring raw materials, additives, and ingredients essential for food production, this segment is crucial for manufacturers looking to develop new products or improve existing ones.
Halal Food: Reflecting the importance of the Halal market in Asia, this segment includes certified products and services catering to the needs of Muslim consumers globally.
Organic Food: With a focus on sustainability and health, this segment highlights organic products that are free from synthetic pesticides and fertilizers, appealing to health-conscious consumers.
Frozen Food & Seafood: These segments cover a range of frozen products and seafood, showcasing innovations in preservation, quality control, and sustainable sourcing.

Market Trends

The 2024 edition of THAIFEX – Anuga Asia brings several key market trends to the forefront, shaping the future of the food and beverage industry:

Sustainability and Eco-Friendly Practices: With increasing consumer demand for sustainable products, exhibitors are showcasing innovations in eco-friendly packaging, sustainable sourcing, and waste reduction. This trend is particularly strong in segments like organic food, seafood, and beverages.
Plant-Based and Alternative Proteins: The rise of plant-based diets continues to influence product offerings, with a significant presence of alternative proteins derived from plants, mushrooms, and even lab-grown sources. The trade fair features numerous products catering to vegetarians, vegans, and flexitarians.
Health and Wellness: Products that promote health and wellness are increasingly popular, with trends such as functional foods, fortified snacks, and beverages that cater to specific dietary needs (e.g., gluten-free, low sugar, high protein). This trend aligns with the growing consumer focus on preventive healthcare.
Technological Innovation in Food Production: Advancements in food technology, including automation, AI-driven quality control, and innovative food processing methods, are a major focus. These technologies aim to improve efficiency, reduce waste, and enhance food safety.
Localization and Authenticity: There is a strong trend towards promoting local ingredients and authentic flavors, with many exhibitors showcasing traditional products that appeal to both local and global markets. This trend also reflects a growing interest in food traceability and supporting local economies.
Digital Transformation in Retail and Food Service: The integration of digital technologies in retail and food service, including e-commerce platforms, digital ordering systems, and AI-driven customer insights, is a significant trend at the trade show. These technologies are transforming how businesses interact with consumers and manage their operations.

These key highlights provide a snapshot of the dynamic and evolving nature of the food and beverage industry as seen at THAIFEX – Anuga Asia 2024.

Conclusion

THAIFEX – Anuga Asia 2024 has once again proven to be a pivotal event in the food and beverage industry, bringing together the best in innovation, sustainability, and global business opportunities. With its comprehensive showcase of cutting-edge products and technologies, the trade show has set new benchmarks for excellence in the sector. Exhibitors and visitors alike have found valuable insights, forged new partnerships, and explored the future of food in a rapidly evolving market.

Thaifex Anuga Asia, 2024: Exhibitors