Founded in 2018, Asosiasi Artisan Teh Indonesia (ARTI) is dedicated to promoting Indonesian artisan tea, supporting local tea producers, and preserving the nation's tea culture. ARTI's mission includes educating the public on high-quality, artisan tea, which uses premium camellia sinensis leaves combined with herbs to create distinct flavors. The association focuses on engaging younger generations through innovative offerings like kombucha and tea-wine to revitalize tea's image. ARTI also collaborates with Indonesian tea farmers, aiming to elevate the status and economic value of Indonesian tea both locally and internationally.