S.S. Food Industries, operating under the renowned Bonn Group of Industries, is one of India’s leading FMCG companies in the bakery and confectionery sector. Founded in 1985 by Mr. Manjit Singh in Ludhiana, Punjab, the group has grown into a global food manufacturing powerhouse known for its premium quality, wide product portfolio, and innovation in health-oriented baked goods.
Core Business and Product Offerings
Bonn Group manufactures and markets an extensive range of products across various bakery and biscuit categories:
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Bread & Bakery:
- White Bread, Brown Bread, Multigrain Bread
- Rusk, Cup Cakes, Tiffin Cakes, Sandwich Bread
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Biscuits & Cookies:
- Butter Cookies, Cashew Cookies, Coconut Cookies
- Flicks (available in Vanilla, Chocolate, Strawberry)
- Americana Biscuits
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Crackers & Cream Biscuits:
- Americana Cheese Crackers
- Creme Delight biscuits with flavored fillings
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Health & Specialty Products:
- “Wheat Farm” and “Nu Health” series with zero maida, high-fiber, and multigrain recipes
- LA Americana Gourmet – premium bakery and snacking range for health-conscious consumers
These products are available in a variety of packaging formats, targeting traditional retail, modern trade, institutional catering, and export markets.
Specialization and Unique Selling Proposition (USP)
Bonn’s USP lies in its:
- State-of-the-art baking technology
- Health-oriented innovation (including zero maida and whole grain SKUs)
- Multibrand portfolio catering to diverse income and lifestyle segments
- Global presence in over 55 countries
The group also pioneered the introduction of packaged brown bread and specialty breads in several Indian Tier 2 and Tier 3 cities.
Brands and Market Segmentation
Bonn operates a multi-brand architecture that includes:
- Bonn – Core bread, rusk, and cake products
- LA Americana Gourmet – Premium health-focused bakery and snacking line
- Americana Biscuits – Mass-market biscuit and cookie range
- Wheat Farm – Whole wheat and multigrain breads
- Nu Health – Health-centric zero maida products
- Royal Bake – Mid-premium baked items
- Prime Time – Youth-targeted snacks
- House of Veda – Natural and Ayurveda-based food supplements
Each brand is strategically positioned for specific demographics and consumption occasions, from breakfast staples to indulgent evening snacks.
Market Reach and Export Performance
The company has an extensive distribution network in India and exports its products to over 55 countries, including:
- United States
- United Kingdom
- Canada
- UAE and GCC nations
- Africa and Southeast Asia
Participation in global food exhibitions such as Gulfood 2025 and Anuga 2023 further reflects Bonn’s strong international outreach.
Financial and Operational Overview
- Headquarters: Ludhiana, Punjab, India
- Phone: +91‑161‑6617700 | Toll-Free: 1800 2701 125
- Email: bonn@bonn.in | customercare@bonn.in
- Employee strength: Over 2,000
- Manufacturing units: Multiple fully automated plants across North India
With a revenue footprint spanning both retail and HORECA sectors, Bonn is a financially stable entity with a strong foothold in both domestic and export markets.
Manufacturing Capabilities
Bonn Group operates multiple ISO and BIS certified plants equipped with:
- Automated baking lines
- High-speed biscuit ovens
- Vacuum packaging technology
- Cold chain storage and logistics
Their facilities comply with global food safety standards and enable mass customization for private labels and OEM contracts.
Certifications and Compliance
Bonn Group’s commitment to quality and safety is evidenced by:
- ISO 22000:2018
- ISO 9001:2015
- BIS Certification
- HALAL and FSSAI Registration
- US FDA-compliant documentation for export
This robust certification portfolio ensures regulatory compliance across international markets.
Leadership and Vision
Under the stewardship of Founder & President Mr. Manjit Singh, Bonn Group continues to grow by investing in:
- Product innovation
- Digital transformation
- Health-oriented food research
- Market-specific SKUs for global expansion
Strategic Direction
The company is actively exploring new categories such as:
- Ready-to-eat (RTE) health snacks
- Sugar-free bakery lines
- Vegan-friendly biscuits
- Online-exclusive SKUs through D2C platforms
S.S. Food Industries, through the Bonn Group, remains committed to delivering wholesome, delicious, and globally trusted bakery and snack products that cater to the evolving tastes of consumers in India and abroad.
