Exhibiting at Thaifex - Anuga Asia 2025

Tatawa Industries (M) Sdn Bhd, headquartered in Muar, Malaysia, is a globally recognized manufacturer and exporter of premium cookies and baked goods. Founded in 1993, the company has evolved from a modest operation into an international brand with a strong presence in over 60 countries. Tatawa is known for its unwavering commitment to quality, innovative product development, and strict adherence to food safety standards.

Core Business and Product Portfolio

Tatawa specializes in the manufacturing of a wide range of cookies and festive bakery items:

• Cookies:

  • Chocolate Chip Cookies: Classic and double chocolate variants.
  • Cream & Jam Filled Cookies: A variety of fruit jam and cream-filled options.
  • Danish Style Butter Cookies: Rich and buttery texture with premium ingredients.
  • Oat & Wheat Cookies: Designed for health-conscious consumers.

• Festive Products:

  • Specialty cookies for Chinese New Year and Mid-Autumn Festival (Mooncakes).

• Western Rolls:

  • Langue De Chat and other premium fancy cookie rolls with elegant presentation.

• Health-Oriented Cookies:

  • Functional cookies enriched with inulin, oats, and whole grains for digestive benefits.

These products are offered under the company's flagship brands Tatawa, My Tea Pal, and Cabell De Brue, as well as through OEM and private-label channels.

Specialization and Unique Selling Proposition (USP)

Tatawa’s USP lies in its ability to combine artisanal taste with industrial scalability. Its R&D department consistently innovates to create recipes that appeal to regional preferences while meeting global compliance standards.

Tatawa is also a leader in the production of health-oriented cookies, incorporating functional ingredients like inulin, dietary fibers, and whole grains. The company has effectively captured the growing market for low-sugar and high-fiber snacks.

Financial and Market Performance

Although Tatawa is a privately held company, market data indicates:

• Annual production capacity of over 10,000 metric tons of cookies.
• Exporting to more than 60 countries across Asia, Europe, the Middle East, Africa, and North America.
• Significant OEM partnerships with major retail chains and private labels globally.

Tatawa maintains a diversified revenue base across retail, foodservice, and private label exports, showcasing consistent international demand.

International Trade and Shipment Activity

Tatawa has strong visibility in international trade databases with regular shipments to:

• Japan and South Korea: High-value markets with strict food safety requirements.
• Middle East and Europe: Focus on HALAL-certified products and ethnic markets.
• USA and Canada: Retail distribution through specialty Asian food aisles and health food stores.

These trade activities are supported by Tatawa's investment in retort packaging, automated baking lines, and customized labeling services for diverse regulatory markets.

Target Market

Tatawa's diverse product lineup appeals to a wide range of market segments:

• Global Consumers seeking premium, indulgent snacks and cookies.
• Retail Chains sourcing private label cookies and specialty festival products.
• Distributors and Importers focusing on HALAL, health-conscious, and festive products.
• Health-Conscious Buyers looking for functional snacks with added dietary benefits.

Capabilities

Tatawa operates a world-class manufacturing facility equipped with:

• Fully automated baking and packing lines for consistent quality.
• In-house R&D lab for recipe development and product customization.
• Cold chain logistics capabilities for temperature-sensitive exports.
• Capacity for HALAL, vegetarian, and functional product lines.

Certifications and Compliance

Tatawa is certified by numerous international food safety and religious compliance bodies:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000 Food Safety Management System
• HALAL Certification (JAKIM Malaysia)
• BRC (British Retail Consortium) Certification
• MeSTI (Malaysian Ministry of Health)
• FDA Registered for exports to the United States

These certifications support the company’s global expansion strategy and brand reputation.

Customer Testimonials

Retail partners and international importers often commend Tatawa for:

• Product consistency and long shelf life.
• Creative packaging and strong shelf appeal.
• Excellent support for OEM/private label customization.

Online reviews further validate high consumer satisfaction regarding taste and freshness.

Major Achievements

• Reached over 60 international markets, positioning Tatawa as a leading Malaysian bakery exporter.
• Featured at global trade exhibitions including SIAL Paris, ANUGA, and THAIFEX.
• Developed the My Tea Pal and Cabell De Brue sub-brands for premium gifting and health segments.
• Launched a comprehensive product catalog with over 50 SKUs, available in multiple packaging formats.

Tatawa Industries (M) Sdn Bhd continues to expand its global presence by combining Malaysian baking tradition with world-class quality standards. With strategic investments in technology, innovation, and international partnerships, Tatawa remains a trusted name in premium bakery exports.