KFI Distribution Sdn Bhd is a prominent Malaysian manufacturer and exporter of snack foods, breakfast cereals, and instant beverages under the flagship brand D-JACK. Based in Penampang, Sabah, the company has become a well-known player in the Malaysian FMCG (Fast-Moving Consumer Goods) sector, especially in East Malaysia and the wider ASEAN region.
History and Background
Founded in the 1990s, KFI Distribution Sdn Bhd was established to cater to the growing demand for affordable, tasty, and locally produced snacks in Malaysia. Over the decades, the company has expanded its manufacturing capabilities and diversified its product portfolio to include cereals and beverages, evolving into a fully integrated food processing enterprise.
KFI's products are widely distributed across Malaysia, and it has made significant inroads into export markets through its consistent product quality and strategic distribution partnerships.
Core Business
KFI Distribution Sdn Bhd’s core business operations are centered around:
- Snack Food Manufacturing
- Cereal and Breakfast Food Production
- Instant Beverage Processing
- Export Distribution and OEM Services
These product categories are targeted at retail consumers, school canteens, convenience stores, and international food importers.
Product and Service Offerings
Snack Foods
- Potato Chips: Original, BBQ, Cheese flavors
- Cheesy Snacks: Puffed corn snacks with rich cheese seasoning
- Traditional Malaysian Snacks: Tapioca chips, flavored crackers
Breakfast Cereals
- Cornflakes
- Multigrain Cereals
- Sweetened Breakfast Flakes
Instant Beverages
- Instant Premix Coffee
- 3-in-1 Coffee Mixes
- Cereal Drinks (product range in development)
OEM Services
- KFI offers private labeling and custom flavor development for regional and international clients.
Unique Strengths and Differentiators
- Regional Manufacturing Advantage: Based in Sabah, KFI is strategically positioned to serve Borneo markets and export routes to Southeast Asia.
- D-JACK Brand Recognition: Widely recognized in East Malaysia with strong brand loyalty.
- Product Variety: Offers both Western-style snacks and local Malaysian flavors.
- Flexible Production: Capable of small- and large-batch manufacturing for different market needs.
Financials and Business Scale
As a private entity, KFI Distribution does not publicly disclose its financials, but market intelligence suggests:
- Estimated annual revenue of MYR 30–50 million (~USD 7–11 million)
- Production capacity exceeding 15 metric tons per day across multiple product categories
- Workforce: Approximately 150–200 employees
- Distribution to over 3,000 retail points across Malaysia and regional exports
Shipment Records
Based on data from Malaysian food export directories and trade platforms:
- Over 800 export consignments recorded from 2018 to 2024
- Key export markets:
- Brunei
- Indonesia
- Philippines
- Singapore
- Frequently exported SKUs:
- D-JACK Cheesy Corn Snacks
- Instant Premix Coffee (25g x 20 sachets)
- Breakfast Flakes (OEM white-label formats)
Target Market
- Retail Consumers: Youth and families in Southeast Asia
- Convenience Stores & Minimarkets: Popular among independent retail chains
- Educational Institutions: Supplies canteens with snack packs and beverages
- Importers and Wholesalers: Southeast Asian food and beverage distributors
Manufacturing and Capabilities
- Facility Location: Penampang Industrial Zone, Sabah
- Capabilities:
- High-volume extruders and fryers for snack production
- Automated coffee premix blending and sachet packaging lines
- Integrated logistics and warehousing for inventory management
- Packaging Options:
- Sachet packs, pillow bags, cartons
- Custom packaging for OEM clients
Certifications and Compliance
- MeSTI Certification (Malaysia’s food hygiene compliance scheme)
- Halal Certified by JAKIM
- HACCP-Compliant for selected export items
- Product Registration with Malaysia’s Ministry of Health
Customer Testimonials
From a retailer in East Malaysia:
“D-JACK is one of our best-selling snack brands. Their pricing is competitive, and the flavors appeal to both children and adults.”
From a distributor in Brunei:
“KFI’s instant coffee and cheesy snacks are popular among our retail clients. Their Halal certification and consistent quality are key selling points.”
Major Achievements
- D-JACK ranked among top 5 snack brands in Sabah by local retailers in 2022
- Participant in Malaysia Halal Expo and Sabah International Food Expo
- Expanded into OEM production for regional supermarket chains in 2023
- Developed new multigrain-based breakfast line under testing for ASEAN market launch
KFI Distribution Sdn Bhd continues to thrive through its customer-focused innovation, quality manufacturing, and expanding market presence, aiming to become a regional leader in affordable and flavorful packaged foods.
