Guizhou Xijiu Sales Co., Ltd. is a subsidiary of Kweichow Moutai Group, specializing in the production and distribution of premium Chinese baijiu. Established in 1952, the company produces Maotai-flavor (sauce-flavor) liquor and has earned numerous accolades over the decades. The company is renowned for its high-quality products, such as the 'Junpin', 'Jiaocang', and 'Zhijiao' series, and is committed to traditional brewing techniques combined with modern innovations. The Xijiu brand is recognized as a leader in the Chinese spirits industry, and the company is actively involved in social responsibility initiatives, including educational scholarships and ecological conservation.