THRYVE is the first 100% plant-based food venture launched by IFFCO Group in the Middle East, dedicated to producing sustainable plant-based meat alternatives. With a focus on innovation, THRYVE creates a variety of products including plant-based beef, chicken, and shawarma, catering to both Western and Middle Eastern tastes. The venture aims to reduce reliance on animal-based proteins and promote healthier, environmentally friendly food options in the region, aligning with global sustainability goals.