Pitambar Cerelacs Pvt Ltd, part of the PBS Group, was established in 2011 with a vision to promote Basmati rice from the heart of India to the global market. The company manages an ultramodern rice processing unit with a capacity of 50,000 MT and follows strict quality management systems from paddy selection to packaging. Their flagship brand, Triraj, offers premium Basmati rice with a focus on aroma, texture, and grain length, nurtured in the Narmada Valley of Madhya Pradesh. Pitambar Foods is committed to ethical practices, sustainability, and fostering a growth-oriented company.