La Vie Foods, founded in 2019, is a French start-up dedicated to creating plant-based meat alternatives that replicate the taste and texture of traditional pork products. Using a unique patented technology for plant-based fat, La Vie aims to make vegan options more appealing, targeting both vegans and meat lovers alike. Their product range includes plant-based bacon, lardons, and meatballs, all made primarily from soy and sunflower oil. La Vie Foods has rapidly grown and is available in over 8, 200 retail points in France, with ambitious plans to expand across Europe and globally. The company is known for its quirky and humorous marketing aimed at young consumers, emphasizing environmental sustainability and animal welfare.