Muhak Co., Ltd., established in 1929, is a leading South Korean liquor company headquartered in Changwon. Known for its innovative approach in the alcoholic beverage industry, Muhak produces popular soju brands, including 'Good Day' and 'White', which have redefined the soju market with lower alcohol content and unique flavors. The company is renowned for its traditional yet progressive approach, targeting both domestic and international markets, especially in Germany.