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Exhibiting at Thaifex - Anuga Asia 2025

8-V11
IMPACT Muang Thong Thani
27 May - 31 May, 2025

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Seafood, Processed Food, Confectionery, Desserts & Snacks, Alcoholic Drinks

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The Tochigi Prefectural Government, based in Utsunomiya, Japan, is the administrative authority overseeing Tochigi Prefecture. As a regional government body, it is responsible for the execution of policies and initiatives across a wide spectrum of public services including economic development, infrastructure, healthcare, education, and international relations. Tochigi is strategically located in the northern Kanto region, offering a blend of industrial capability, rich agricultural output, and natural attractions.

Government Overview

Tochigi Prefectural Government operates under the Governor and Prefectural Assembly framework, implementing national and regional policy while actively engaging in international cooperation and local economic revitalization. The government is also a key facilitator of public-private partnerships aimed at boosting industrial innovation and regional competitiveness.

Economic and Industrial Focus

Tochigi Prefecture is home to a well-developed industrial base, including:

  • Automotive Manufacturing: Hosts major facilities for Honda and other automotive suppliers.
  • Precision Machinery and Electronics: Cluster of firms supporting semiconductor and optical equipment production.
  • Pharmaceuticals: Notable investments from international pharma companies.
  • Agriculture: Leading producer of strawberries (notably the "Tochiotome" variety), rice, and high-quality beef (Tochigi Wagyu).

According to the Cabinet Office of Japan, Tochigi’s GDP stood at approximately ¥9 trillion (USD 65 billion) as of recent assessments, with manufacturing contributing over 30% of the total output.

International Outreach

The Tochigi Prefectural Government plays a critical role in promoting exports and inbound investment. Key international outreach efforts include:

  • Participation in Trade Expositions: Promotion of Tochigi's food and manufacturing sectors at events like FOODEX Japan and overseas expos in Asia and Europe.
  • Support for SMEs: Assists small and medium enterprises with export readiness, documentation, and global marketing.
  • Sister City and Friendship Agreements: Maintains global relationships with regions in the U.S., China, and Europe for cultural and business exchange.

Agricultural Promotion and Exports

Tochigi Prefecture is one of Japan’s top agricultural regions. The local government promotes:

  • Strawberry Exports: Especially the branded “Tochiotome,” which is exported to Southeast Asia and recently to European markets.
  • Green Tea, Sake, and Processed Foods: Promoted under the "Tochigi Agro Brand" initiative.

In 2023, Tochigi Prefecture reported over 1,500 tons of strawberries exported, with a notable increase in revenue from Hong Kong, Taiwan, and Singapore markets.

Tourism and Culture

Tochigi Prefecture is internationally renowned for its tourism assets:

  • Nikko World Heritage Sites: Including the UNESCO-designated Toshogu Shrine.
  • Natural Hot Springs (Onsen): In Nasu and Kinugawa areas.
  • Seasonal Tourism: Autumn foliage and winter sports contribute to high visitor numbers.

The government supports multilingual tourist information and visa promotion programs. In 2022, over 1.8 million foreign tourists visited Tochigi, despite partial COVID-19 restrictions.

Public Initiatives and Services

  • Environmental Sustainability: Promoting renewable energy and smart city infrastructure.
  • Digital Government Services: E-governance platforms and digital citizen access points.
  • Education and Youth Exchange: Scholarships and high school exchange programs with global institutions.

Key Achievements

  • Recognized by Japan's Ministry of Internal Affairs for excellence in disaster preparedness and regional planning.
  • Won awards for agricultural innovation and branding strategies in the national "Regional Revitalization" program.
  • Developed Tochigi SDGs platform involving businesses and local communities to implement sustainable development goals.

Contact and Coordination

The Tochigi International Affairs Division oversees global communications and collaborations. The office provides support to foreign businesses, residents, and tourists, and regularly updates international stakeholders on investment and export opportunities.

Conclusion

The Tochigi Prefectural Government exemplifies effective regional governance focused on innovation, sustainability, and global engagement. With its industrial capacity, agricultural excellence, and cultural heritage, Tochigi offers a dynamic environment for business, tourism, and international cooperation.