The Ehime Sake Brewery Association represents sake producers from across the Ehime Prefecture in Japan, promoting local sake culture and supporting around 35 member breweries. The association organizes various events and initiatives, such as the 'Ehime Sake with Food' program and the annual 'Happily Tipsy Festa,' to encourage the appreciation of Ehime's unique sake. Ehime is known for its diverse range of high-quality sakes made with local ingredients, such as rice and water from the Shikoku mountains.