Founded in 2012, Soothe Healthcare is a prominent player in the personal hygiene sector in India, focusing on manufacturing and distributing affordable hygiene products. Known for brands like Paree sanitary pads, Super Cute’s baby diapers, and Super Life adult diapers, the company aims to serve the low and middle-income segments across India. With a manufacturing facility in Greater Noida, Soothe Healthcare is backed by multiple investors including A91 Partners, Sixth Sense Ventures, and the US Development Finance Corporation (DFC). The company emphasizes community engagement, conducting menstrual hygiene awareness programs in collaboration with NGOs and health workers in rural areas.