Superplum is an innovative Indian company revolutionizing the fruit supply chain. They focus on providing consumers with high-quality, safe-to-eat fresh fruits, which are pesticide-tested and traceable from farm to store. Superplum has reimagined the cold chain logistics in India, creating a unique transportation system called the Fresherator, which maintains optimal conditions for fruit during transport. Their operations are built on transparency and sustainability, ensuring reduced wastage and better income for farmers.