Superplum - Fresh Fruits | Asia Fruit Logistica 2025
Exhibiting at Asia Fruit Logistica 2025
AsiaWorld-Expo
3 Sept - 5 Sept, 2025
Product Offerings
Product Categories:
fruits and vegetables, Organic Products
Products:
Fresh Fruits: Mangoes, Grapes, Pomegranates, Apples, Bananas, etc.
Product Gallery:
Product Categories
fruits and vegetables
Organic Products
Available Products
Mangoes
Grapes
Pomegranates
Apples
Bananas
etc.
Superplum, operated by Freshcore Provisions India Pvt Ltd, is a pioneering agri-tech company based in New Delhi, India, transforming the Indian fresh fruit ecosystem through advanced supply chain technology, farm-level engagement, and direct-to-consumer delivery. With a mission to make safe, high-quality fruits accessible across India, Superplum is addressing major inefficiencies in India’s fragmented agricultural system using innovation, transparency, and farmer empowerment.
Company Background
Founded to solve the persistent challenges of India's fresh produce logistics, Superplum leverages data science, modern logistics, and direct farm partnerships to bring traceable, pesticide-safe, and sustainably grown fruits to consumers. The company operates across the entire fruit value chain—from sourcing and logistics to quality assurance and final-mile distribution.
Superplum is registered under Freshcore Provisions India Pvt Ltd and has built its own proprietary systems and logistics infrastructure, positioning itself as one of the most vertically integrated fruit companies in India.
Core Business
Superplum’s core business activities include:
Sourcing high-quality fruits directly from farmers
Operating an integrated supply chain from farm to retail
Building proprietary cold-chain and inventory technologies
Delivering branded, safe, and traceable fruits to consumers and modern trade
Improving farmer income through better price discovery and consistent offtake
The company eliminates multiple intermediaries, allowing for better pricing for farmers and higher quality produce for consumers.
Product and Service Offerings
Superplum provides a wide assortment of fresh fruits year-round through its direct channels and retail partnerships:
Fruits are sold under the Superplum brand in tamper-evident, traceable packaging with QR codes that give consumers real-time access to source, pesticide test results, and harvest details.
Specialization and Core USP
Superplum differentiates itself through:
Farm-to-consumer freshness via proprietary “Fresherator” mobile cold units
“FreshManager” cloud platform that integrates procurement, inventory, logistics, and QA
End-to-end traceability including pesticide residue test results available for every batch
AI-driven demand prediction and dynamic routing for minimal food waste
QR-coded packs for consumers to verify the full story of their fruit
Superplum’s technology stack is designed specifically for Indian conditions—hot weather, long transport routes, and fragmented farms.
Financial Overview
Though privately funded, Superplum has attracted strong institutional interest and venture capital backing. As of 2023:
Estimated revenue: INR 25–30 crore
Active in over 20 Indian cities
Partnerships with over 400 retail stores and premium supermarkets
Handles produce from over 1,000 farmers across 20+ sourcing zones
Delivered more than 5 million fruit units since launch
The company is scaling through both B2B and D2C models, including online and retail expansion.
Shipment Data and Trade Records
While Superplum is primarily focused on the Indian domestic market, it has piloted export-readiness programs and participated in discussions for controlled-environment exports:
Domestic shipments managed via Fresherator cold-chain fleet
Last-mile delivery infrastructure in NCR, Mumbai, Bangalore, Hyderabad, Pune
Less than 4% spoilage rate, compared to industry average of 20–30%
Pesticide safety tests conducted on every fruit batch through NABL-accredited labs
Its focus is on quality-sensitive, premium segment buyers who prioritize food safety, traceability, and freshness.
Capabilities
Fresherator™ mobile cold-chain units: Designed in-house to function in extreme Indian temperatures
FreshManager™ software platform: For supply chain orchestration, route optimization, and shelf-life monitoring
Farmer training programs: Implemented to enhance post-harvest practices and ensure residue compliance
Integrated lab testing: Batch-wise pesticide testing and traceability protocols
Certifications and Compliance
FSSAI-compliant operations across sourcing, transport, and retail
NABL-certified pesticide testing partners
Traceability protocols aligned with India’s food safety modernization roadmap
Pilot projects underway for global GAP certification and carbon footprint audits
Customer Testimonials
“It’s amazing to scan the pack and see exactly where the fruit came from and that it’s been tested safe. This is a game-changer for Indian consumers.”
— Ritika Mehra, New Delhi Resident
“The fruits last longer and taste better. Superplum has built a model that works for quality and consistency.”
— Vikas Sharma, Retail Chain Buyer, Mumbai
Major Achievements
Launched India’s first QR-traceable retail fruit packs
Achieved <4% food wastage in an industry that averages 20–30%
Built a fully integrated cold-chain fleet (Fresherator) deployed across 6 cities
Onboarded over 1,000 farmers with higher net realizations
Featured in Forbes, YourStory, Economic Times for its agritech innovation
Superplum is redefining how fresh fruit reaches Indian consumers—by blending traditional agriculture with modern technology, transparency, and sustainability. With traceability at its core and a mission to make fruits safer and fresher, Superplum is building the future of Indian horticulture.
