Product Offerings
Product Categories:
fruits and vegetables
Products:
Fruits: Grapes, Pomegranate, Mango, Banana
Vegetables: Onion, Tomato, Okra, Green Chilli, Sweet Corn, Baby Corn
Fresh Cut: Pomegranate Arils
Magnus Farm Fresh Limited is a leading integrated grower and global exporter of fresh fruits and vegetables based in Nashik, Maharashtra, India. With a vertically integrated supply chain, international certifications, and a farm-to-fork approach, Magnus has established itself as a reliable partner for premium-quality fresh produce across more than 30 global markets.
Core Business and Operations
Founded with the vision of providing safe, traceable, and sustainably grown produce, Magnus Farm Fresh operates across all stages of the value chain — from cultivation and harvesting to post-harvest processing, packaging, and international distribution.
Key Operational Capabilities:
- Contract farming and own cultivation across multiple Indian states
- Multi-crop post-harvest infrastructure including pre-cooling, cold storage, and packhouses
- Quality assurance and residue analysis through in-house labs and third-party partners
- Global logistics management for sea and air freight
Product Offerings
Magnus offers a wide portfolio of fresh and processed products catering to retail, wholesale, and food service sectors.
Fresh Fruits:
- Grapes (Thompson Seedless, Flame Seedless)
- Pomegranate
- Banana
- Mango (Kesar, Alphonso)
Fresh Vegetables:
- Onion
- Tomato
- Okra
- Green Chilli
- Sweet Corn
- Baby Corn
Value-Added Products:
- Fresh Pomegranate Arils
- Semi-processed & ready-to-eat fruit packs
- Processed agro-products for retail chains
These products are offered in multiple packaging formats for different markets and consumer segments.
Unique Selling Proposition (USP)
- Farm to Fork Traceability: Full visibility of produce journey from field to end customer
- Global Certifications: Multiple accreditations to meet export compliance and food safety
- Controlled Environment Agriculture: Focus on minimizing chemical residues and maximizing shelf life
- Market-Specific Packaging: Customized labeling and carton design for various countries
- Agile Export Model: Expertise in both air and sea shipments for time-sensitive products
Financial and Export Performance
Magnus Farm Fresh has a significant presence in the global fresh produce export market:
- Exported to 30+ countries including the UK, Netherlands, Germany, UAE, Saudi Arabia, Qatar, Singapore, Malaysia, and Canada
- Revenue share primarily from grapes, which are exported in large volumes from Nashik
- Regular exporter of fresh Indian onions to the Middle East and Southeast Asia
- Part of Indian agri-export ecosystem contributing to over $6 billion annually in horticulture exports (source: APEDA)
Target Market
- International supermarket chains
- Fresh produce importers and distributors
- E-commerce grocery retailers
- Institutional buyers and processors
- Horeca (Hotel/Restaurant/Catering) suppliers
Capabilities and Infrastructure
- Farms: Access to over 1,000+ acres under direct or contract farming
- Packhouses: Located in Nashik and other production clusters with state-of-the-art grading and sorting equipment
- Cold Storage: Pre-cooling, cold rooms, and ripening chambers as per international standards
- Logistics Network: Coordination with major seaports (Nhava Sheva, Mundra) and international cargo terminals (Mumbai, Delhi)
Certifications and Compliance
Magnus Farm Fresh is committed to food safety, sustainability, and social responsibility. Key certifications include:
- GlobalG.A.P. (Good Agricultural Practices)
- BRCGS (British Retail Consortium Global Standards)
- GRASP (GLOBALG.A.P. Risk Assessment on Social Practice)
- Sedex (Ethical Trading)
- ISO 22000 (Food Safety Management Systems)
- APEDA registration for Indian agri-export compliance
Major Achievements
- Among the top 5 Indian grape exporters to the European Union
- Pioneered value-added pomegranate arils exports from India to Europe and the Middle East
- Recognized by export promotion councils and agricultural boards for contribution to horticulture exports
- Developed long-term supply contracts with supermarket chains in the UK and Middle East
Sustainability and Social Impact
- Encourages residue-free farming through farmer training programs
- Implements Integrated Pest Management (IPM) and water-efficient practices
- Supports over 2,000 farmer families through contract farming models
- Active in rural employment generation and gender-inclusive workforce development
Conclusion
Magnus Farm Fresh Limited stands out as a modern, fully integrated agribusiness with global reach and a strong commitment to quality, traceability, and sustainability. With a diversified product range, robust infrastructure, and growing international client base, Magnus continues to shape the future of India’s fresh produce exports.