Worldwide Coffee Group Co., Ltd., operating under the brand "Slush World," is a prominent Thai-based manufacturer and distributor of commercial beverage equipment and consumables. Based in Bangkok, the company has positioned itself as a one-stop solution for slush beverages and dessert machinery across Thailand and export markets in Southeast Asia and the Middle East.
Core Business
The company focuses on two primary business verticals: manufacturing and distribution of beverage equipment, and the development and sale of consumable ingredients. Their core competencies lie in providing complete beverage systems including slush machines, syrups, soft serve equipment, and dessert ingredient solutions.
Product and Service Offerings
Worldwide Coffee Group offers an extensive catalog of products tailored for cafés, kiosks, convenience stores, and QSR chains:
-
Beverage Equipment
- Slush Machines: Available in Single, Double, and Triple Tank Configurations
- Soft Ice Cream Machines
- Ice Makers
-
Beverage Ingredients
- Slush Syrups: Over 30 flavors including Blue Hawaii, Strawberry, Grape, Mango, Lychee, Green Apple
- Soft Serve Powder Mixes
- Ice Blended Beverage Mixes
- Ready-to-mix Beverage Bases
Their machines are imported from trusted global partners and integrated with their proprietary syrup and powder formulas to provide end-to-end solutions for beverage entrepreneurs.
Specialization and Core USP
Worldwide Coffee Group’s unique selling proposition lies in their integration of equipment and consumables, allowing clients to launch or expand beverage operations with minimal complexity. By offering local support, high-margin slush drink programs, and adaptable beverage formulas, the company enables fast deployment of drink kiosks and mobile carts.
The Slush World brand stands out in Thailand for its diverse and locally favored flavor lineup, reliability of equipment, and cost-effective pricing structure designed for SME operators.
Financials and Shipment Data
Although privately held and without published financials, the company maintains a strong domestic footprint with increasing export activity:
- Machines Sold (2023 Estimate): Over 1,500 units across Thailand and export regions
- Syrup Volume (2023 Estimate): Over 500,000 liters of slush concentrate
- Export Markets: Vietnam, Myanmar, Cambodia, UAE, and Malaysia
- Top-Selling Flavors: Blue Hawaii, Green Apple, Strawberry
The company actively participates in local franchise expos and beverage industry trade shows, enhancing visibility and customer acquisition.
Target Market
The company targets:
- Independent café and kiosk owners
- Franchise operators
- Retail and mall-based beverage outlets
- Export distributors of F&B equipment and mixes
Its primary demographic includes foodservice entrepreneurs and businesses seeking low-CAPEX, high-margin beverage solutions.
Capabilities
Worldwide Coffee Group maintains operational and distribution facilities in Bangkok, ensuring timely deliveries and after-sales service. The company also provides:
- Machine Warranty and Onsite Service
- Training Programs for Slush and Ice Cream Setup
- Custom Flavor Development for Clients
- OEM/Private Label for Beverage Syrups
They offer complete beverage shop packages, including menu boards, cups, and promotional signage, ideal for entrepreneurs launching new concepts.
Certifications and Compliance
- Thailand FDA Approval for all consumable products
- Machine Import Certified by Thai Customs
- CE Certification on Equipment Units (where applicable)
These certifications ensure regulatory compliance and quality assurance for domestic and export use.
Customer Testimonials
“We started with one Slush World machine and now operate 12 kiosks across Bangkok. The syrup quality and margins are unbeatable.”
— Panida T., Beverage Franchise Owner
“Their technical support and training made setting up our dessert kiosk effortless.”
— Mohamed R., F&B Entrepreneur, UAE
Major Achievements
- 2023: Expanded flavor range to 30+ varieties
- 2022: Crossed 1,000 units of slush machines sold in Thailand
- 2021: Introduced export distribution in UAE and Cambodia
- 2019: Launch of ice blended and soft serve powder lines
Worldwide Coffee Group Co., Ltd. continues to shape the regional beverage equipment and ingredients sector, empowering foodservice businesses with turn-key solutions that combine innovation, quality, and market adaptability.