American Food Co., Ltd., headquartered in Bangkok, Thailand, is a leading manufacturer, exporter, and OEM producer of premium frozen desserts and convenience foods. Established with a mission to bring world-class quality and innovation to the frozen food sector, the company operates under internationally recognized brands such as Bud’s Ice Cream, Golden Gate Ice Cream Cake, Mr. Froyo, and Geno’s Pizza.
Core Business and Offerings
American Food Co., Ltd. focuses on the manufacturing and export of a diverse range of frozen treats and ready-to-eat products. The company's product portfolio includes:
Ice Cream and Frozen Desserts
- Bud’s Ice Cream – Premium American-style ice cream available in tropical, classic, and sherbet flavors
- Ice Cream Cakes & Rolls – Specialty frozen cakes under the Golden Gate label
- Ice Cream Sandwiches, Pies, Crepe Suzette, and Sundaes – Value-added frozen treats with rich textures and flavors
Frozen Yogurt
- Mr. Froyo – Soft-serve frozen yogurt made with probiotic cultures, available for retail and foodservice
Frozen Pizza
- Geno’s Pizza – Classic-style frozen pizzas crafted with authentic ingredients for the retail and HORECA markets
All products are manufactured in a HACCP-compliant facility with stringent cold chain protocols for both domestic and international distribution.
Specialization and USP
The company stands out in the Thai and ASEAN frozen dessert sector through:
- California-based formulation – Bud’s Ice Cream was originally formulated in San Francisco, ensuring authentic American flavor profiles
- Premium ingredient sourcing – Use of real milk, fruit purees, imported chocolate, and proprietary inclusions
- Strong OEM capabilities – Offers co-packing and private label solutions for ice cream, pizza, and frozen yogurt
- Comprehensive product range – Covers indulgent, novelty, and functional frozen dessert categories
Financials and Market Footprint
American Food Co., Ltd. has a strong presence in Southeast Asia, with expanding exports and domestic market penetration.
- Export Destinations: Singapore, Vietnam, Indonesia, Malaysia, Taiwan, and the Middle East
- Production Capacity: Estimated 2,000–3,000 liters of ice cream/day, scalable to meet seasonal demands
- Annual Export Volume: ~300–400 tons of frozen goods per year
- Estimated Annual Revenue: Based on average pricing ($5–7 per unit retail equivalent), the company’s turnover is estimated at $4 million to $6.5 million USD
Target Market
The company’s client base includes:
- Retail supermarket chains and hypermarkets
- Hotels, restaurants, and catering services (HORECA)
- Foodservice operators and dessert parlors
- International importers and distributors for frozen foods
Their brands are positioned to appeal to middle-to-premium market segments that prioritize taste, presentation, and convenience.
Capabilities
American Food Co., Ltd. operates a fully integrated manufacturing and logistics system:
- In-house R&D for flavor innovation and product development
- Cold storage and blast freezing infrastructure
- Multi-format packaging capabilities (cups, tubs, rolls, individual packs)
- Co-packing services with customized branding and formulations
- Regulatory compliance and export documentation support
The company also offers product trials and technical onboarding for OEM partners.
Certifications and Compliance
American Food Co., Ltd. meets international food safety and regulatory standards:
- GMP and HACCP Certified Facility
- Thai FDA approval across all product lines
- Halal Certification for relevant SKUs
- Import/export documentation including Certificate of Origin, Health Certificate, and ingredients disclosure
These certifications enable seamless access to both ASEAN and global markets.
Customer Testimonials and Recognition
While customer reviews are not publicly consolidated, industry reputation and distributor feedback highlight:
- Consistent product quality
- Appealing flavor profiles suitable for Asian and Western consumers
- Effective support for private label customers
- Reliable order fulfillment and cold chain integrity
The company has participated in trade expos such as THAIFEX – Anuga Asia and Gulfood, further building its brand equity.
Major Achievements
- Developed and expanded four in-house frozen food brands with global recognition
- Supplied to major retail chains and airline catering services
- Built long-term co-packing partnerships with brands in Japan, the UAE, and Southeast Asia
- Scaled from local producer to international exporter across 10+ markets
- Pioneered ice cream roll cake innovations in the Thai dessert segment
American Food Co., Ltd. continues to be a trusted leader in frozen desserts and ready meals by combining innovation, quality, and flexibility to meet the evolving needs of both consumers and business clients across the globe.
