Amazing Tea Limited Partnership, headquartered in Chiang Mai, Thailand, is a pioneering producer of artisanal fermented tea beverages under the flagship brand Madi Kombucha. Rooted in a passion for wellness, sustainability, and traditional brewing, the company is committed to redefining tea drinking through a range of probiotic-rich, naturally fermented products.
Core Business and Offerings
Amazing Tea LP is a boutique manufacturer and exporter specializing in kombucha and functional tea-based beverages. Their portfolio includes:
- Madi Sparkling Kombucha
- Original Flavor
- Malt Blend
- Low Sugar Variant
- Sparkling Fruity Tea Series
- Original Thai Blend
- Sweet Thai Plum
- Aromatic Malt Essence
- Tea Vinegar Products
- Honey Tea Vinegar (100ml and 500ml)
These beverages are brewed using traditional fermentation methods, combined with local Thai ingredients to create a unique balance of health benefits and taste. All products are non-alcoholic, vegan, and cater to clean-label trends.
Specialization and USP
Amazing Tea LP offers unique value in the wellness beverage space through:
- Fermentation Expertise: A proprietary fermentation process using kombucha SCOBY cultivated in-house.
- Sourcing Integrity: Organic Thai tea leaves and herbs from Chiang Mai’s highlands.
- Low Sugar & Probiotic Rich: Appeals to health-conscious consumers seeking functional beverages.
- Craft Brewing at Scale: Balancing small-batch quality with growing international demand.
Financials and Market Footprint
Though a privately held enterprise, Amazing Tea’s growth trajectory is reflected in expanding regional exports and domestic distribution.
- Distribution Channels: Present in specialty grocery outlets, organic shops, and wellness cafes across Thailand.
- Export Markets: Initial shipments verified to Singapore, Malaysia, and Vietnam via trade partner collaborations.
- Production Volume: Estimated capacity of 15,000–20,000 bottles/month, based on domestic retail penetration and bottling cycles.
- Revenue Estimation: Given average retail price per bottle (~THB 65–80), approximate monthly sales range is THB 1–1.5 million (~USD 27,000–40,000).
Target Market
The company caters to:
- Health-conscious individuals aged 25–45
- Organic and wellness retailers
- Niche beverage importers and cafes in Southeast Asia
- Boutique hospitality sector focusing on clean-label beverage menus
The brand positioning aligns closely with gut health, functional nutrition, and sustainability-focused lifestyles.
Capabilities
- Microbrewery setup located in Chiang Mai with advanced sanitation and fermentation control systems
- Custom product development and private label offerings
- In-house quality assurance protocols for batch testing
- Cold chain logistics coordination for sensitive probiotic products
- Scalable infrastructure to handle moderate export volumes
Certifications and Compliance
Amazing Tea LP complies with national food safety standards and is in the process of expanding international certification coverage:
- Thai FDA registration and product approval
- Good Manufacturing Practices (GMP)
- Organic certification (in progress for key SKUs)
- Product testing compliant with ASEAN health supplement regulations
Customer Testimonials and Recognition
With over 7,000 followers across Facebook and Instagram, Madi Kombucha has built a grassroots community praising its:
- Digestive health benefits
- Pleasant tart and fruity notes
- Attractive packaging and branding
Testimonials highlight the drink’s refreshing quality, suitability for daily consumption, and appeal among first-time kombucha drinkers.
Major Achievements
- Introduced Madi Fizz, a lightly sparkling kombucha line with reduced sugar content, popular among younger urban consumers
- Selected for artisan showcase booths at Thai wellness expos and local Chiang Mai organic festivals
- Featured by Thai food blogs and influencer reviews as a top-tier craft kombucha brand
- Successfully entered ASEAN boutique beverage markets through curated B2B partnerships
Amazing Tea LP stands at the crossroads of heritage brewing and modern wellness demands, steadily growing its market share in the competitive functional beverage industry through integrity, craftsmanship, and innovation.
