The Kranji Countryside Association (KCA) is a non-governmental and non-profit organization dedicated to promoting and developing the Kranji area as a farming and nature reserve region in Singapore. Established in 2005, KCA has over 17 years of history and more than 50 registered corporate members. The association focuses on promoting Singapore’s farming heritage and engaging visitors to experience the Kranji Countryside. KCA actively engages different stakeholders, organizes events such as the Farmers’ Market, conducts workshops, and collaborates with partners to promote local produce and tourism for Singapore's Sustainability Precinct as a Green Lifestyle Destination.