Proven ideas of Lead generation at trade shows
Introduction
Lead generation isn't just a critical objective at trade shows—it's the heartbeat that keeps exhibiting businesses alive and thriving. I strongly suggest every exhibiting business embraces a hybrid approach, combining your physical booth presence with strong digital strategies to create a powerful lead generation engine. With the coming up of AI, online channels are going to be more powerful than ever before.
Opportunity Loss for businesses
It is an opportunity loss if you are still focusing only on visitor footfalls on their booth. Today, buyers and trade fairs visitors are leveraging digital media to explore, discover and research about the products and companies they are looking to work with. So, if you are not building your digital arm in the exhibition you are missing a ton of potential customers who are searching around your products & services.
In this article, I am going to discuss the strategies and tools that will help you build lead generating machines out of any trade shows.
Pre-Show Strategy: Building Digital Momentum
Online visibility
Start building buzz weeks before the event through your website, social media channels, and email campaigns. Create event-specific landing pages showcasing your participation and offerings. Share behind-the-scenes preparation content to generate anticipation and connect with potential visitors emotionally
Digital exhibition
Create event specific landing pages that work 24x7 for your potential customers that are searching around the exhibition or your product offerings on platforms like Globixo. This digital profile should include detailed product catalogs, company credentials and success stories that should give all required information and create credibility for visitors
Performance Tracking
Tracking numbers like exhibition profile views and visitors queries builds momentum for the offline event and your buyer interests for the show
At-Show Execution
Interactive Booth Design
Transform your booth into a storytelling platform with design aesthetics and running videos on multiple screens. Use QR codes linking to detailed product information, allowing visitors to save your offerings for later review. Consider incorporating digital displays showing real-time product demonstrations or customer testimonials
Smart Lead Capture
Use QR code smartly for not only sharing company information but also to capture visitors details, queries and feedback as it's not possible to meet every passing by visitor. Implement efficient lead capture tools like business card scanners with note-taking capabilities. This allows your team to focus on meaningful conversations while ensuring no lead falls through the cracks.
Exhibiting Beyond the Booth
Digital Amplification
Live-stream product demonstrations or create videos for those who couldn't attend in person. Share real-time updates and event highlights across your social media channels to maintain engagement with both present and absent prospects.
Exhibition Portfolio
Each successful show adds to your credibility. Create a digital exhibition portfolio showcasing your participation in various trade shows. This historical track record builds trust with potential customers and demonstrates your industry commitment.
Measuring Realtime Lead Generation
Tracking the number of leads generated at real time, gives you the opportunities to modify lead generation strategy on the fly. Tracking both physical and digital engagement metrics enables you to understand the full impact of your trade show presence.
5 Smart Lead Capturing Techniques
Digital Tools for lead capture solutions at the trade show event:
- QR code scan for enquiry form
- Business card scanner to add leads directly into the system
- Digital forms for quick data collection
- Note-taking features for contextual information
- Photos & selfies into leads data
Looking Ahead
The key to success in modern trade show lead generation is simple, be present everywhere your potential customers are looking. Whether they're walking the show floor or browsing online, make sure they can find, discover and connect with your business effortlessly