Best Lead capturing applications at Trade Shows

Awadhesh Kumar

Dec 23, 2024 — 2 min read

Introduction

How do you collect visitors' information in your trade show exhibition? If you collect business cards, add notes, take photos during the show and then get overwhelmed with the task of manually sorting through hundreds of business cards, struggling to remember conversations and risking losing valuable leads then this article is for you.

Struggle of visitors information collection

Traditional paper-based and manual methods of information collection not only risks data loss but also delay follow-ups, potentially costing you valuable business opportunities.

At the event Stress

The stress of collecting all visitors' business cards and noting down all important details against it, keeps your focus on this operational task rather than focusing on relationship building and converting visitors into your customer.

Post-event Crisis

Data suggests that around 85% of leads collected are never being followed up. The reason is clear, the manual workload of going through and sorting all business cards and notes, struggling to remember conversations, researching about leads and sending emails.

Innovative Application for Modern exhibitors

Technology is upgrading the way exhibitors can collect visitors information in a very seamless way and create mental bandwidth to focus on talking and impressing visitors. These technology application has the potential to impact your exhibition ROI by

Reduce data entry costs by 90%
Increase follow-up speed by 75%
Improve lead conversion rates significantly

This is how exhibitors lead capturing applications can transform your smartphone or tablets into a powerful lead capturing machine, ensuring no potential customer slips through the cracks:

1. QR Code to collect Visitors information

QR code not only to share your business information to your visitors but it is also a powerful tool to capture visitors details and their queries
Adding query form and feedback forms in your QR code enables your visitors to share their details effortlessly

2. Business Card Scanner

OCR technology enables captures every detail from business cards and save them digitally into the system
Use of AI improves the accuracy and understanding each data fields from the business card
It eliminates manual data entry expense and instantly digitize contact information

3. Enhanced Lead Context

Option to add personalized notes against each lead, captures the conversation details required for the next step actions
Categorize leads as hot, warm, or cold while capturing the details helps during lead qualification process
Attach meeting context and potential opportunities

4. Memories for recall

Selfies with important visitors could be a great way to create long lasting impressions with your potential customers
Sharing selfie instantly with visitors via whatsapp could be great way to start long term relationship
Posting selfies on social media and tagging them creates memories and social connections

5. Centralized Lead Management

One platform that can be used across trade shows exhibition for lead collection and lead management
Access management for the team will make this collaborative process
Reports and analytics will help you build leads conversion strategy

6. Offline Functionality

Good internet connectivity at highly crowded event could hamper your digital strategy
Leads data collection in offline mode is necessary for smooth experience
Auto Data sync when connected to good internet will keep your data safe

Top application for lead capturing at trade shows

Globixo: Best for businesses looking for extensive features and seamless experience. It has Free version for small businesses and Paid version for medium and large businesses
iCapture: Perfect for small to medium businesses, offering seamless offline functionality and direct CRM integration
Cvent Lead capture: Ideal for large-scale exhibitions, featuring real-time lead qualification and comprehensive analytics

The investment in digital lead capture pays off from having enhanced data accuracy to increased conversion rates. Digital lead capturing enables improved follow-up efficiency and better lead qualification